How to grasp the title of soft paper writing

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I believe we have seen the effect of soft tail, especially in the use of Taobao, especially in weight loss products, they are full use of the benefits of soft, the use of soft paper for product sales has brought a great effect and gained more value. And for a good soft text, the first must have a loud name, that is, soft title is very appealing to the user's eyes, only a good soft title can let users, so that users have to create the desire to read, can make the content of soft text fully displayed. So for the soft text title, how can we write to attract the attention of users? I also made a summary, I hope to be able to communicate with you predecessors, and grow together.

1, the title short lean

Soft writing in the title must make efforts, which is why many friends in the writing of Soft Wen, the first need to be a soft text of the title, and even prepare several for future reference. However, in many cases, the soft text title often can play a very attractive title, but in the content of the theme because the industry circle is too big and easy to off, leading to title attraction, the content does not highlight the theme, the author often want to write about Taobao marketing articles, write to the back only found that the content highlighted is the electric business class.

To determine the soft text title, first of all must be with the content of mutual deposit, the title must be short and lean, so that users can clearly clear the content of the theme, a very attractive soft title, should be based on better content to match the degree, only so that the user browsing the article, only to think this article is valuable.

2. Original title

I believe many colleagues should be very clear, but they are not able to understand deeply, did not carry out in-depth observation and research. It is important to see how it is important for users to read the title and then create the desire to read and browse. However, it is not easy to make the title novel and original in actual soft writing process.

Soft title novel and original often more embodied in the hands of some freelance writers, at present, a lot of news source content is reproduced, this more explain the value of the application of soft, but many of the soft text there are many old topic, so novel and original is able to attract the attention of users and media attention, Let them spontaneously reproduce and promote publicity. Of course, in the title is novel and original, must let the real user read, can see understand.

3, the title resonates

Do not know that you observe a phenomenon does not, that is a question sentence title is often able to attract more readers, let users read further, this is why? The main reason is that readers are more curious, with a desire to learn the heart. The title of the interrogative sentence can make the user have the association, even has the resonance, this can attract the reader's reading more. A good title can make the reader have the question is very important, in the soft text title can more try the question sentence title, in the marketing process this is very necessary. However, often in soft writing on the existence of a big problem, because the title of interrogative sentence, it is difficult to highlight whether the content is valuable, whether novel and original.

4, the comparison category title

The comparison type title is very many, the reason is the contrast type title very tempting person, remembers Baidu and 360 World War time, many friends have written similar soft wen, like "Baidu and 360 World War, who will have won?", "Baidu and the 360 war, who better than one?", This type of title tends to get more browsing in a short time, get more attention from users, compare the full display of their strengths and weaknesses, can fully explain the author's personal views, the title of the contrast type is worth a try, and the need for continuity of such a title try, when reached a certain breakthrough point, The soft text effect can get the qualitative leap.

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