How to handle a product position

To be precise, the title of this article should be "How to handle a product position by fresh graduates". With the continuous upsurge of the Internet, coupled with the recent years Zhangxiaolong, Lei and other people have been constantly in the altar, product manager This sounds a tall job more attractive. For fresh graduates, most people face the dilemma of "getting into the road without a path". So I know that there have been many discussions on this topic, "Cold start" and other product Managers special training courses have been launched. As an "experienced", I would like to talk about how the graduating students can handle a product position.

To a certain extent, job search is also a product process, they are products, enterprises are users, the goal is to let users love their products. Therefore, this article will be from the clear demand, build products, product promotion three aspects to discuss the theme.

Clear requirements

To make the user's favorite products, first of all need to clear user needs. Access to the user's "needs" is simple, because companies in the recruitment information will be clearly listed in the job description and requirements. The job description describes the applicant's future work content, the requirements of the application of the enterprise needs to explain the quality of candidates. Although the company's positioning of product managers slightly different, but through a few representative of the enterprise recruitment information interpretation, it is not difficult to figure out the industry's requirements for product practitioners.

Overall speaking, the company's product position of the ability to demand the same, the core requirements remain unchanged, in the author of my "Product manager of some understanding," a product of the responsibility and ability model has a comprehensive exposition. What needs to be clear is that the job competency requirements listed by the enterprise have different priority. It is important to make it clear that building a product, usually without sufficient time and resources to create all the functionality required by the user, requires a preference for core functionality. For fresh graduates, the enterprise more value is your potential, your thinking, your quality, your passion for the product. Other hard power, such as writing PRD documents and using Axsure to make prototypes, is only a minor addition (the Axsure, MindManager and Visio tools mentioned in my resume, which only one interviewer asked in the course of a job search).

Build Products

The demand is clear, next is to build the product. For this product, perhaps some "function" already have, so the first thing to do is to control the demand system to look at themselves: what "function"? What else is missing? What advantages do you have? What are the disadvantages? By looking at this, you can make clear which competencies you need to focus on and what you can only emphasize. Then what needs to be done is based on the results of the analysis above, to develop a targeted "build" plan, that is, what ability to develop? What are the key training items? By what means to cultivate?

The figure below is the author's own summer work theme of the brain map, according to their own situation will be "function" divided into four parts: product thinking, design ability, job understanding, interview preparation, and according to the needs of the enterprise and its current ability to assign priority. For each part, there are more detailed "sub functions", and the implementation of these "functions" method. Of course, this is just a work topic that directs what to do, prioritize what to do, and not guide what to do. Individuals need to draw up appropriate work topics according to their own circumstances, and more importantly, formulate specific implementation plans.

In addition, a detailed study plan is not as effective as participating in a product project. This project can be a campus entrepreneurial project, can be a business internship, but also can be their own development of the Web site or app. In short, the actual hands-on to do, to summarize, can better improve their ability.

Product Promotion

Product promotion is the final step towards the user, and usually the entire promotion process is equal to the interview process. Interview has a certain amount of luck, but it can not deny the strength and the role of preparation. For fresh graduates, the real product capacity is very limited, the interviewer can only examine your soft ability, such as the product intuition, the function of understanding, communication skills, logic and so on. These soft abilities are what you need to show during the interview process, and enough preparation will allow you to be more calm and confident in the interview process. For the Product class interview, I think the following several aspects are necessary to prepare:

1, basic questions: such as self-introduction (a long and a short two versions), why choose the position, why the choice of the enterprise, career planning, etc.;

2, resume related questions: First of all, to ensure that the resume listed on the list of each can reflect your product-related capabilities. Prepare a "story" for each piece, articulate and concise, and explain how it improves your product-related capabilities;

3, general product issues: their favorite products \ website \app, analysis of its positioning, core value, advantages and disadvantages, how to improve;

4, the Enterprise product question: Chooses the interview enterprise the product, goes to the trial to explore, simultaneously also does the above several aspects analysis. If the time is sufficient, it is best to compare the similar products of other enterprises. If you can know the department of the interviewer, prepare the corresponding product analysis results better;

These types of problems are a few rounds of business interviews will almost certainly involve the problem, but also easy to prepare for a short time, as for other issues, it is necessary to see the interviewer's usual accumulation. In reality, the job search process is rarely smooth sailing, can not be discouraged because of one or two setbacks. Good attitude should be the interview as a practice level, through the interview to improve themselves, in the interview growth. Because there are still many deficiencies in their own, in the confrontation with the interviewer will be exposed to these deficiencies, you need to do is to summarize after the interview. The end of each round of interviews to summarize, every business interview is concluded.

At last

1, there is no "users" are favorite "products", a few "users" of the negative can not explain what.

2, "products" because of the iterative and more excellent, interview is to obtain "user" feedback good opportunity, but also the "product" of the test practice stone.