As an interactive designer, I have been entangled in a question: how to have a successful work?
Sometimes I will reflect on why I did not intend to tweeter on a value-added page that no one is willing to pay. Where do you want to prove yourself? Why do not you master the planning right to do a product manager? This mainly to share my transfer Experience and methods ...
Want to be a product manager what kind of conditions and capabilities? To know what to search for the problem will find a lot of answers, after seeing the great God said that makes sense is to help out. I think, you want to be a product manager no restrictions, just crossed a hurdle: my proposal, access to a product opportunity to project!
So how to get an opportunity to approve it?
The first step: Find partners with development resources
There is a saying called the idea of worthless, the idea of the implementation of the value; mixed in the Internet in this industry, everyone occasionally jumped out a great idea, but for any non-development resources without any resources, Niubi ideas only I was able to think of a good platform plan, I also asked the more serious people around, feel very fly, and then I find ways to find a variety of leadership, the results no one is willing to this cow Forced ideas to pay. It's not an idea, it's not a partner.
So what kind of talent is the target partner?
1. There is a real resource development role
In a typical business, there is a wide variety of positions, planners, directors, committees ... Who is the target partner? Not the bigger the job, the higher the chance. The ideal partner should be the big product owner for the frontline who has Ready-made development team and development resources, is the output of productivity;
Have common interests
Do anything, there is mutual interest will be motivated output; target partners found, but not necessarily help themselves for no reason, but if the product proposal allows each other to feel the potential benefits, it may have won in-depth conversation opportunity;
Based on existing business
In business, different from venture capital investment. Each company has its own advantages and disadvantages, will not try a new product for no reason, so the product proposal must be consistent with the existing business partner in charge, so as to ensure the success rate of the proposal.
Step 2: Submit a rigorous MRD document
Let's first understand the related terms:
BRD description of business needs; Describe the commercial value of the product, not recommended in the enterprise to write the document directly to partners to interview;
MRD market demand document; This is a very important document, is directly related to the proposal can be project, the following will detail how to write the MRD document;
PRD product requirements document is the main basis for the development and testing work, which is one of the essential basic skills of a product staff, and product project does not matter, the next article to explain how to write PRD;
So how to write a good MRD document? My idea is based on the objectives and reporting objects to write, the outline of the document should focus on two points:
1 comb their own ideas, to express clearly the product background and solutions to produce, to answer some questions may be asked;
2. Describe the value of the product and the short-to-medium term planning, as well as the positive impact on the existing business;
The third step: submit the product project, responsibility and mission statement
If you successfully completed the first two steps, then you can formally apply to the company for R & D funding and human resources, and probably need to submit three documents:
1. Project application, 2. Project responsibility assessment, 3. Project task book