How to have a valuable domain name: Select the domain name should pay attention to the problem

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the continued popularity of the ". Wang" domain name register, it has now become one of the hottest new top-level domains. Many of the domestic small and medium-sized enterprises are also registered ". Wang" domain name, the author of the company and the author of the Webmaster Circle many friends also registered ". Wang" domain name, this does not mean that the domain name investment has attracted a new round of upsurge?

Speaking of domain name investment, do not vote not to say Domain name choice, only good domain name to have investment value. BAT's domain name each is priceless, jingdong JD.com cost tens of millions of dollars, millet mi.com is 3.6 million dollar acquisition. If we can have a domain name like this, enough to let us poor dick silk overnight wealth. So, how can we have the value of tens of millions of domain names? When registering a domain name, how should we choose?

One, standing in the angle of the brand

From the point of view of corporate brand, good domain name plays a very important role in promoting corporate image. Generally there are the following four ways to choose: 1, take the site name of the spelling, such as Baidu Baidu.com;2, take the first letter of the site name, such as Jingdong jd.com;3, take the first two characters of the website name Pinyin or the latter two pinyin, such as the century Jia Yuan Jiayuan.com;4, the name of the derivative, If only goods will vip.com, Dream Bazaar moonbasa.com.

Second, standing in the SEO perspective

1, the website domain name contains the key word

such as SouFun fang.com (3721.html ">2014 year July 17 change, and renamed as the Housing World), compared to sofun.com,fang.com before the investment value and SEO value."

2, Priority choice. com Domain name

In the eyes of the search engine, the ". com" domain name has a congenital high weight advantage (except for other top-level domain names such as CC,. gov.cn and. edu), which is widely used. Most of the well-known websites we see are using the ". com" domain name.

3, do not use the combination of Pinyin and English domain name, to the current search engine technology, and can not really understand the real meaning of such a domain name, because the search engine database has very few combinations of English and pinyin combination.

4, try not to choose a combination of pure digital domain name. Ditto, search engines can not understand the real meaning of pure digital combination domain name, in the case of other choices, we recommend that you do not select a pure digital combination domain name.

Third, stand in the user's point of view

1, the domain name should be short, easy to remember, the convenience user remembers our website. such as hao123.com,tianya.com, usually the more easy to be remembered by the user URL, the more can greatly reduce our promotional costs.

2, the domain name as far as possible with the website theme echoes. The domain name that echoes the site theme can help visitors remember our site, and it also helps visitors to directly enter domain names. such as the enterprise site to the name of the enterprise, trademarks, etc. for the choice of domain names.

3. Avoid English digital mixing. Some numbers are very similar to some letters, such as O and 0,1 and L, and users may not be able to distinguish between these numbers and letters.

Which domain registrars to choose?

With the above three considerations, you will eventually confirm one of the domain names. It is also important to choose which domain registrar to select. The next few things to consider when choosing a domain registrar.

1, DNS stability, there is no interruption of the resolution of the situation, the old interruption of the impact of the analysis of SEO effect.

2, the Domain name Management authority. Some agents may restrict the domain name owner to hold the domain name the management authority, the author reminds the agent to register the domain name friend to notice oneself to hold the domain name the management authority, prevents the domain name registration information to be unreasonable to change.

3. Professional service level. Because domain name registration involves Internet technology, intellectual property, network security and other professional knowledge, no such expertise and experience of the domain name registrars can not provide customers with professional, effective service. Since any enterprise can apply to become a domain name registrar under the ICANN, any individual and enterprise can apply to become a domain name registrar under the agent, select the domain name registrar must pay attention to their professional service level and the field of domain name registration accumulated experience.

The above is the author and you share about the choice of the domain name some personal insights, the author micro-letter (micro-signal: Zzqseo), look forward to and everyone to communicate.