How to help enterprises shorten the SEO effect of the time to show and the cost of SEO services

Absrtact: For SEO, the embodiment of the ability and technology is that we can use less time and cost to do more things, this is our every SEO workers need to master the basic principles. For the enterprise station, a lot of SEO technology is not

For SEO, the embodiment of the ability and technology is that we can use less time and cost to do more things, this is our every SEO workers need to master the basic principles. For the enterprise station, a lot of SEO technology is more powerful disdain, because it seems to optimize the relatively easy, but the actual enterprise station on the optimization of the details of the process can reflect the foundation of our SEO, the other is the beginning of the mentioned how to help shorten the effectiveness of SEO results show the time and the cost of SEO services.

Today, a friend found me, said their site to a network company to do seo,3 months have not been done. The main keyword in the first four pages, this is a very depressing thing, and look for network company theory, of course, for a variety of reasons for prevarication, this is the current situation of many network companies, there are two reasons: 1, the website did Baidu promotion, the site's optimization has interfered, increased the difficulty of the site SEO. (In fact, Baidu promotion will not have a lot of impact on SEO, on the contrary, Baidu promotion may also bring some support to the site); 2, the site is the old domain name, in 08-11 years included are not ideal, suspected before the use of Black hat SEO operation caused the site down right (in fact, the enterprise did not know what is SEO, Not to mention excessive optimization. Friends asked me to help do a simple SEO diagnosis, analysis and analysis of the site rankings why so long not on the home page.

1, the website collects the question

Site collection is actually the biggest problem of the site, site optimization is the basis, if our site has done hundreds of pages of hard work, but only 50 or so, think oneself are tired, the following we look at its historical collection. Took three stages of the group together, basically these three stages of the collection are similar:

Site contains less reason analysis: The site uses a large number of nofollow, including the site's navigation, as well as the home page some important links. Nofollow Indeed can help spiders crawl we want to focus on the page, but too many pages nofollow will cause the weight of the Web page too much loss, so the weight of the site will be very unfavorable, for some columns of the collection of the situation will have a great impact, For example, the site has industry knowledge and product introduction of the column, these columns are more page content, relatively important columns, nofollow off will let the search engine that the column is not important and not crawl, then the site is certainly a significant impact on the collection.

2. Outside the chain analysis of the website

If the site is included in the problem solved, then there is a need for our attention is the site's outside the chain, which is extensive, health, weight and other issues are SEO diagnostic needs attention. To view the site's Baidu-related overseas chain has three sources:

A, business-to-business outside the chain. Although business-to-business outside the chain can bring more relevance outside the chain, but all from a platform, and the chain from the text of the link, the weight relative to the lower a lot.

B, query data outside the chain. To view the Web site's external chain data, many pages are from the query site included in the page, so I think of a magic outside the chain tool: a night to jump how many, of course, the link is very low weight, serious outside the chain also belongs to the outside chain, the site has a negative impact.

C, the forum signature outside the chain. This is commonly used a hair outside the chain of methods, but observed that the post of the chain is relatively small, the weight of the natural accumulation of much less. Suggestions to do more outside the chain of posting, less to do the reply link.

3, website keyword layout

Site keyword layout in the overall is quite good, but some places are too stiff, there are deliberate layout of the suspicion, including the obvious keyword layout traces have three places, one is the top of the site introduced the company's business, which contains the site of some keywords, In the site banner picture above the site is also deliberately piled up the top of the stack and the same keyword, there is a site at the bottom of a "website keyword", enumerated several keywords, this is the obvious keyword piling layout, although to see the density of these keywords are not more than 8%, But is not so friendly, suggest to remove 2, for a place to focus on processing, such as bold, add H1 code medium.