How to help small and medium-sized enterprises to harvest foreign trade?

In recent years, China's E-commerce development has shown a hot trend. For many small and medium-sized enterprises, through E-commerce to seek "foreign trade opportunities" has become a way of survival.

SMEs should expand emerging markets

The outlook for global trade is bleak, and many foreign trade companies are worried about whether there is still a lot of demand in the international market under such a grim economic situation.

Liu Yin, vice president of China Merchants Information Technology Development Co., Ltd., is a positive attitude. "The purchasing power of emerging markets such as Brazil, Russia and India is growing significantly," he said. ”

According to the data, India's buyers grew by 66% in 2012 compared with 2011, while Brazilian buyers grew 63%, while the average growth rate was 16% for countries including Western Europe, the Middle East, Russia, Eastern Europe and Turkey. This is enough to show that emerging market buyers are rich in resources. "Emerging market consumers will continue to buy quality goods, and the market is not yet saturated, the new brand has a certain degree of tolerance." "Now, countries like Vietnam, Bangladesh, Croatia and the Philippines urgently need quality suppliers and good brands, which are opportunities that SMEs should seize in time," Liu Yin said. ”

Online foreign trade sweetness big

Compared with traditional foreign trade, online foreign trade "sweetness" is full. According to statistics, 2011, the global E-commerce foreign trade accounted for more than 50% of the overall proportion of foreign trade, peremptory has become the mainstream form of international trade.

In the face of the brutal competition in domestic trade loss, the recent, bazaar products, Dream, Jingdong Mall, such as China's E-commerce platform has begun to open up Vietnam, Russia and other overseas markets, has launched an English website, to do a multinational retail business.

At the end of September, with the "National e-commerce pilot" in the foreign trade in Guangdong province to start, "Huo online line" also vigorous expansion. The popularization of foreign trade trading platform in Guangdong province indicates the advent of the era of foreign trade electric business.

E-commerce channels are increasingly being valued by small and medium-sized enterprises in foreign trade and become a new profit growth point of small and medium-sized enterprises.

Dunhuang Network Business Development Manager Shang pointed out that "online trade can shorten the chain, its release of profit space can reach 20%~200%." In addition, online trade can improve the bargaining power of suppliers, and quickly acquire global orders and buyers ' resources, which are unmatched by traditional foreign trade. ”

Make good use of platform to make gold

But for the lack of experience of small and medium-sized enterprises, the development of foreign trade E-commerce also has their troubles.

Hunan New Asia Sheng Technology Development Co., Ltd. Shaohaiyan to reporters out of their doubts: "is not unwilling to carry out E-commerce platform for foreign trade." However, as an early development of international business platform companies, the results of these years are not significant. ”

Many enterprises have also said that on the one hand, there is not enough electric platform and sales channels, on the other hand, due to lack of relevant experience and guidance, so that the group of "Early bird" did not eat the most fresh "food."

Liu Yin points out that there are also many problems with online trading. For example, in the absence of face-to-face contact with the buyer, I do not know whether to establish a relationship of mutual trust, the international promotion of Chinese enterprises, it is difficult to determine whether international buyers can see, because the lack of international data analysis is difficult to determine how their products should be positioned, and so on. This led to a lot of enterprises, although the name of the foreign trade dealers, but did not get the real benefits.

Chen Huiqing, deputy director of the Ministry of Foreign Trade, said, "No matter what kind of platform, enterprises need to explore and establish a suitable foreign trade channels." ”

China Cheng Shang Network, China Manufacturing network, Alibaba fast-selling and Dunhuang network as the Ministry of Commerce recommended E-commerce platform, from the actual situation of small and medium-sized Enterprises, launched a series of activities. such as Prudential Business Network in recent years to carry out the international Prudential Fair for many small and medium-sized foreign trade export enterprises and buyers matchmaking.

Shaohaiyan told reporters that enterprises will be targeted to reposition the company's products, export countries and foreign trade platform, hoping to participate in negotiations to form a fixed partner, to find a way of their own.

(Edit: Shang Pao www.shangbao.net.cn)