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For small and medium-sized companies, they may not be able to spend tens of thousands of yuan a month on Pay-per-click ads. But even if you don't buy a utility-expensive pay-per-click ad for search engine marketers, it's still worth paying click ads with relatively inexpensive optimization techniques. In my opinion, an organic optimization project can see that the results will take longer than the paid-click ads, and that some aspects of the Pay-per-click Ad could actually help our optimization activities. The author will share a few views on how to help us to optimize the activities of paid-click advertising ads.
One: pay-per-click ads can help us with keyword research
One of the benefits of implementing a paid-for-click campaign is that you can quickly get a lot of important data and then apply that data to our optimization projects. This includes our optimized keyword research. AdSense can be paid to click on ads to test the effects of several related keywords and these useful keywords into our optimization. So we don't need to be like in the past to a keyword optimization for a few months, and then see if the keyword has no effect. Through this method we can more easily find the exact target keyword, which can give you a more accurate direction, so that your site has a faster development. Optimization is a long term job, if we can cut off some of the work of uncertainty, such as the target keyword research, will be your site optimization has a good promotion role.
Second: Promote the construction of online enterprise brand
The author found that in the brand search for Pay-per-click advertising effect is the best. When a visitor searches directly with your brand, the chances are great that the user will be converted to your user. We can see that the brand for an enterprise and the importance of products, as well as in our corporate brand keywords optimized construction, through pay-click ads will get better results.
Third: Improve the user trust of the enterprise site
Using paid-click Ads can further enhance your overall online branding effect and help visitors build trust in your site. Through more interaction with visitors, including Pay-per-click ads, social media, blogs, etc., it will improve your search presence and be more likely to reach your target audience, increase your site's target traffic, and ultimately increase your conversion rate.
The author thinks should point out the key point, some stationmaster thinks as long as pay click Advertisement invests more, their site organic rank also will be better. In my opinion, our optimization and pay-click ads have many aspects of the relationship, but these relationships will not directly affect the site's organic rankings, can only say for our site optimization has the role of promoting. This article by the Village Village Affairs public net of the Century http://cunwu.cuncun8.com original, reprint please keep everywhere.