How to identify potential website optimization keywords

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The first small step to determine the core keywords

Each product name is the core keywords, such as "train tickets, air tickets, stocks," The Core keyword is "ticket" to the net I want to stock network, 5gupiao.net, first of all determine the core keyword can be the theme of the Web page will not drift. If you can't find the core keywords can be used to learn more peer site, or taste some of the existing Web content said what?

The second small step is the extension of the core keyword definition

Chinese vocabulary rich How a word can expand a lot of relevant words, such as "ticket" can be extended into "ticketing, booking, tickets, monthly ticket." And then through the industry and business of the proper terminology can continue to expand such as "bus passes, concert tickets." Second, through the region name, people name to expand such as "Beijing bus passes, Jay Chou concert tickets."

The third small step in the customer perspective to expand the keyword

Transposition thinking is to do marketing planning often used, this truth can now be used in the selection of keywords. According to customer, sales staff feedback to stand on the customer's point of view to confirm the keyword is also important.

Four small steps using keyword tools

Using the tools provided by the search engine is also a good way, such as Google's keyword tools, Baidu's bid rankings provided by the index and so on.

Five small steps to reference the competitor's keywords

A good competitor's website is sometimes the best keyword advisor. In the same industry generally effective keyword is relatively fixed, you can refer to the competitor's website keyword production list for analysis, the final form of their own keywords.

The long tail word in the small step

Long tail words are often the most effective keywords. For example, "Jay Chou concert tickets" than "buy Jay Chou concert tickets, Jay Chou concert ticket prices" high conversion rate. In practice, long tail words are often neglected parts.

Seventh small step Mining log file

When the site runs for a period of time, the analysis of traffic logs can often find that part of the browser is not through the site in accordance with the initial design of keywords into the site, these unexpected keyword is also worth noting the bright spot, seize these potential vocabulary can also greatly improve the site traffic.

Eighth Small Step STEM technology

This is only suitable for English websites. The so-called stem technique refers to a different word derived from the same stem, which the search engine will consider to be the same meaning.

For example, the word work, assuming it is your keyword, then in your Web article, you should alternately appear in different forms of work, such as working,worker,worked, and so on nouns and single plural changes. The Web page should naturally incorporate these different words from the same stem.

Nineth Small step spelling

Some popular words or professional words often have this phenomenon. The query can not distinguish the correct wording or name of the keyword you need to cause the input word error. For example, "Inflatable shaft" and "Gas Shaft", "Campus Graffiti Code" and "net graffiti version of the code." The former is not familiar with professional nouns, the latter is a complete input error.

Tenth small step Chinese pinyin

For example, stocks can become gupiao because of the habit of being able to enter.