How to implement soft and carrot

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With the use of hard advertising, more and more enterprises or businesses began to pay attention to the role of soft marketing, began to cut the reality of hard advertising, will be a lot of energy on the soft marketing, achieved good results, effectively reducing the advertising costs of businesses and businesses. But there are many businesses or enterprises in the soft marketing suffered Waterloo, many of them webmaster friends in the marketing site has become the hardest hit, because a lot of webmaster friends, especially grassroots webmaster, due to limited financial strength, for the soft text to promote the dependence of more strong, once in the soft text marketing can not play a role, It will become more and more difficult for them to run the site in the future.

Now a lot of trouble webmaster in the soft marketing promotion aspect of the biggest problem is not understand the soft text of the carrot and the effect, either blindly soft, write out the soft text so that others can not see the traces of advertising, that such a soft text is very good, but when others do not have the feeling of advertising, then you write the soft text naturally there is no publicity role. In addition to this flaw, many of the soft text has obvious hard advertising color, make and TV ads, exaggerated words, seductive language, looks very advertising, but for the soft Wen, this is the biggest failure, become people hide lest freak.

So how to make soft text to promote the effect of a carrot and stick? In fact, it is very simple, as long as the starting from two aspects can be easily achieved.

The first to pay attention to the quality of soft writing, this point in the Baidu algorithm reform, it is particularly important, only to improve the quality of soft text, it is possible to gain the favor of Baidu, and promote the ranking of soft text, in search engines have more exposure opportunities. Then the soft quality has the following three characteristics. First of all to have the original, if the soft paper is a patchwork of false original articles, it is obviously difficult to get Baidu's favor, and now Baidu in the harsh crackdown on such soft paper. Then to have a certain degree of readability, that is, with a certain literary talent, if the soft reading is very clumsy, so that the reader is unintelligible, so the soft text obviously does not have the marketing value. Finally, the soft text should be scientifically and rationally inserted into the advertising content. This is the core part of the quality of soft paper.

Reasonable scientific insertion of advertising content, the best way is to promote the services and products you need to integrate into the specific circumstances, such as many TV dramas in the ads inserted, often products and services as a driving plot development props, on the one hand through the role of recognition to enhance the advertising of these products. To this soft Wen also can go this route, after all, the script and soft Wen also have certain similarity. It is also possible to make scientific comments on products or services through authentic press releases, allowing users to endorse such products from comments.

The second is to pay attention to the release of soft propaganda platform, a diamond buried in the sand, it is impossible to let people see its bright, if placed in jewelry, even if the other jewels brilliant, it is impossible to cover up the brilliance of the diamond. The same soft article on a spam site, its marketing function will be weakened, and if placed on the brand site, put on a large portal site, then can play a powerful promotional effect. Of course, the channel and soft content has a certain correlation, otherwise it is not easy to attract target users, not conducive to increase the rate of conversion of traffic.

engage in soft wen promotion, as long as from these two aspects to improve quality, it is not worried about soft marketing does not have a good effect, those who do not have the soft text marketing effect of the soft, can only be no understanding of the two core soft marketing, for the majority of webmaster friends, not to covet cheap, quantity for quality of the way to marketing, This is a very wrong idea, because the soft wen marketing expensive! This article by the Guangzhou Talent Network www.gzrencai.com starting A5, reproduced please indicate the source of the link, thank you for your cooperation!