How to implement the SEO to the day-to-day editing work?

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How to implement the SEO to the daily editing work

--Daily Editors ' SEO and performance appraisal

When a large and medium-sized Web site is completed, its server, domain name, directory structure has been relatively fixed, even if the site has been optimized SEO, and then more important work is the day-to-day editing of a large number of repetitive work. SEO outsourcing can not solve a site daily production encountered in the actual problem: How to select keywords? How to write text well? How do I write a title? A large and medium-sized Web site, a large number of editors to update a lot of content every day, the website of the SEO Commissioner (if any) can not be concerned about all the pages, not to mention the outsourcing of SEO? -they need to focus on a lot of customers and it's impossible to be exhaustive. Therefore, it is very important to implement the SEO optimization work in the daily editing work.

Because of the different division of labor, it is impossible to ask each editor to become SEO experts, medium and large Web sites can take the following ways to implement the SEO work to the Daily editor:

First, the editor of the basic training of SEO

1, first of all to let editors clear the importance of SEO and practical value, the best is to use the statistics of the site to show the actual role of SEO, from the understanding of the editors to improve the importance of SEO, to let the website editor understand that the network marketing, search engine optimization from the release of each page began

2, secondly, the editor of the search engine work principle, keyword selection, seo text writing, title production and other basic knowledge training.

3, for the editor to provide the appropriate operating tools, such as the relevant keyword query tool, keyword density query tool, keyword ranking query tools.

Second, the editor of the SEO work for appropriate incentives

The actual situation of the visual company to the editor of the SEO work to reward, can be search engine rankings and traffic and performance appraisal, including spiritual rewards and material rewards, to improve the editors of the search engine optimization enthusiasm. From the search engine to the flow is completely can be used to assess the number, very persuasive, to a certain amount of traffic (such as 100,000 IP) that is to give a certain reward, will greatly improve the work of editorial staff enthusiasm.

Iii. the difficulty of performance appraisal

At present, most of the website operation situation, search engine optimization work for the general editor is not "part" of the matter, so the search engine optimization work into the day-to-day editing, but also should be implemented to reward-oriented approach, from the positive to encourage, to slowly improve the editor of the SEO awareness, When the time is ripe to be combined with performance appraisal, haste is not necessarily a good thing. At the same time, how to check the editors ' SEO work is also a new subject that the Business Department and Human Resource department need to study together.