How to improve and ensure the maximum effect of search marketing

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Not every marketing related person (marketing planning, web development, design, copywriting, quality evaluation, online advertising, etc.) have a profound understanding of SEM, but in such an internet era, all marketing activities should be closely with search marketing to achieve the maximum effect. I believe that many of the company's SEO or PPC leaders will encounter some collaboration with other departments of the problem.

So let's take a look at two key steps to make your SEM work more efficient and maximize your goal.

First step

Learn more about the people you work with, understand what they know about search marketing, what they can do from search marketing, to who knows what and to what extent. All colleagues who aim to achieve revenue/profit are involved in: Web development, design, copywriting, quality evaluation, online advertising, and so on. Unless you are a search marketing company, your company will not have half of the people or a higher proportion of people and search marketing is closely linked.

Based on the outcome of this meeting, assuming that you all have sales of blood, you can help these people understand why they need to know more about search engine marketing and why search engine marketing needs to be included in positive and productive ideas ... Notice what I'm saying is: all ideas.

Two examples of "why"

Here are two real examples that illustrate why:

1. If you set up a brand new promotion plan and landing page to do online advertising, it will certainly be related to the search. Why?

They may have chosen a completely useless real-name address (vanity URL), may have completely forgotten the need for a real-name address, or may decide to put the new page in the robots.txt has been listed in an old file, and may even forget the title tag related to everything, They also don't think that careful promotion programs can get a lot of highly correlated, quality backlinks, so maybe just be prepared to remove these pages after the promotion is over ... Above said you can think is an online advertisement hidden trouble list, and all these hidden trouble in fact can through SEO before it becomes a problem easy to solve.

2. Offline marketing will be carried out around carefully planned, eye-catching brand advertising language. It will appear in all the printed materials-including bus body ads, outdoor billboards and print magazines. Television commercials are also built around the slogan, and even radio stations can be used as a medium of promotion. This is the popular advertising online under the huge market opportunities. The problem is that no one is linking it to search marketing. And why?

The key question behind this great advertising slogan is that you believe it will appeal to your target audience and they will remember it. SEM Watch: Just like that year Kang Master's "fragrant, delicious to see", or be spoof million "wash More healthy"-. -| | In the former internet age, people who saw an intentional advertisement might immediately write down the slogan or brand, call for advice, or rip the ad out of the magazine. But now people are choosing more of their popular search engines to get more brand information to remind themselves of what they saw. In fact, it may have been a few days before they went on a search with a problem. For most people, most of the search requests they can make are those they still remember, and now have time to recall and record the content: the slogan.

However, as we said before, search engine marketing does not take into account the overall plan, there is no brand advertising language for search engine optimization, nor any PPC ads to display brand advertising language. Therefore, in order to make up for the omission of search marketing, SEO (search engine Optimization) and PPC (Pay-per-click ads) also need to be included in the range of marketing media competition, online promotional activities carried out within 24 hours of the solemn stay.

What to do? Persuasion sex education

To the different professional and different departments of the management of the content, tailored to their specific needs to understand the content and understanding of the level to explain.

Focus on what you can do for them, how can you help them to do a better job, (SEM Watch: Pay attention to this educational perspective, no one likes to be asked, but are generally willing to accept help for their own benefit) and how you improve the business brand online exposure and profitability.

Try to make this training as easy as possible from the start and make it easier to accept. This is not about search engine marketing training, but about how to integrate search engine marketing into the overall marketing market, become one of the indispensable elements.