How to improve and maintain your message board

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In the previous article "Message board in the status of E-commerce", I talked about the importance of the message board for E-commerce sites. This article, I will focus on how to improve and maintain our message. We need to pay attention to those matters in the process of maintaining the message board.

1, don't let the message board into a deserted landfill

In the SEO industry, there are many message board mass software, the purpose of only one, to create a large number of external connections. If we search the Internet for such information: "Ticket [url]", you will be able to find that many of the message board is covered with such weeds, page after page, no end, every day soaring, and no one to pipe a tube. I am in an Information technology research website extracts a paragraph as follows: "... Ring | Crystal Pendant | Crystal Hand | Crystal Pendant | necklace headdress | Crystal ring | Crystal Earrings | crystal Glasses | Crystal Carving | Crystal stone ... and there's a lot more to it, this site gives me the feeling that information technology research is an empty, nothing substantive content, otherwise, research to study to go, How to even own website message board so many garbage connections are not processed. I think there are only two things: the first one, they don't take research or the site back to the thing, research is only a beginning, and then nobody. Second, it is their inability to deal with the soaring rubbish every day, and if this is the case, it also means that their research is a bit out of step with the times. Even their own web site can not cope with the garbage, do not mention information technology research, I think more likely to be the former. Don't take research seriously. Don't care about this site.

2, don't let the message board become a troublemaker to slander your position

In some segments of the industry, for a certain type of products on so several sites are doing, the basic monopoly of the market. Then, found that several sites every day in PK, every day in the scold, blame each other. This makes me a bit funny and helpless, I thought, if I enter this market, I will not participate in this PK, I concentrate on doing my own that piece on the line, the masses of the eyes are discerning. So, once upon a time, I spent a little energy to do a website to sell a product, just as I run a little better, I on the message board every day to find someone attacked me, I thought it was a consumer misunderstanding, so constantly to explain and explain, but does not work, the other side began to carry out personal attacks, I think the problem is getting a little complicated by saying something particularly nasty and apparently purposeful. These languages have affected the credibility of my website, because in the network, consumers sometimes prefer to believe that they have. Found that sales were significantly lower, I can't let these malign become the website business Development Obstacle, the first reflection is deletes, I took these messages to delete, but the other side sends the more diligent, one day comes to my website to send many times, I after the research, has understood finally is some website's behavior, certainly, I am lazy to go to their website to do this kind of boring things. With PK, otherwise the website further completes, further promotes the website the prestige and the user experience degree, lets the rumor be self-defeating. Delete these messages every day is more troublesome and time-consuming, the best way is to block his message. How to shield? I will explain it in the following uniform.

3. Pay attention to the data security of the message board

The previous mention of the message board system is mostly from the network download, many companies to use, the program and code did not check, and did not make changes to the database. This is a security risk. Because many of the message board databases are in the Access version, if there is no change, once the message more, the message is more important, others fancy your message content, it is easy to directly take your database down, it is recommended to modify the database name, and it is best to similar to the "message board." MDB "Change" Message board. ASP, after such processing will be much more secure.

4, message board style how to more humane

Many users of the website need to communicate with you through the message board, these users come with the demand, we need to treat well, then we need to do some better message board experience processing.

First of all, to consider the site's tone, is cold or warm colors, according to the specific business, if it is High-tech class, I think blue or green good, appear professional and have a certain depth. If the advisory class is to solve problems, with yellow and red as the best, users will feel warm and comfortable.

Secondly, the layout of the interface to simple, crisp mainly. Message board If there is a better search function, so, if a lot of messages, users can search whether there is a solution, and then consider whether to leave a message. If a number of questions have been repeatedly asked by the user, it is necessary to the side of the message board or up and down the focus of the list, so that most users of the most common problems can be a quick glimpse. This process is similar to the search engine below for multiple similar keyword enumeration results. Easy for users to read.

Set the avatar image for the administrator. Once, a visitor in the message board to give us a message to suggest, I hope we can get out of the picture, and show the identity of the answer, because he felt that our message board there are several different styles of solution, a look to know is often come to our message board, feel very accurate, indeed we have many people for the message board answer reply. I personally think that the customer's proposal is very good. After finishing, we did the following processing. Set up the portrait of the male and female. Female administrators specifically reply to men's questions, male managers specifically for the lady to do the answer, so that the message board in the atmosphere will be more harmonious, interactive is stronger. Each administrator has a group of their followers, the image of the message in the hearts of the highly recognized. Here is worth mentioning is, for different industries, its head to conform to industry characteristics, if the education industry, it must be the head of the teacher, if it is the medical profession, it must be the doctor and nurse head, these details need attention, directly affect the visitor to reply to the person's trust degree. If these details are noticed, then, "the appropriate image + professional solution + heterosexual effect + instant quick response", will leave a deep impression for the customer, the site's Word-of-mouth spread laid a good foundation.

5. How to guide users to purchase products naturally

Beside the message board, we can place the appropriate connection, when the user wants to buy the product, he can easily find the product introduction and purchase guide connection, also can easily find contact, such a small human processing, also easy to help users to buy products.

6, the specific strategy of shielding harmful information

For those mass connection and malicious slander, we manually delete is not the best way, one is hard, the second is not good, three is a waste of time. The best way to do this is to use the program's automatic filtering function. The specific ideas are:

A, select the specific characters that need to be filtered to find out their common characteristics;
B, the establishment of filter key font, once the discovery of new harmful information, the characteristics of extraction out, add key to the library;
C, by writing a simple program, all submitted data against the key font to scan, once found suspicious content, automatic filtering, do not submit, back to the publishing page. This message mass software will not be sent in. As for the malicious, as I met the person, every day to curse, but I once ignore, just filter, finally, he can think of curse word basically all by I filtered, because I swear to him never take, later, he estimated also feel no meaning, every day to curse is also a hard and need to use their brains work, More lethal can curse the word is blocked more and more, will never scold out.

This method is simple but practical. A good friend of mine sighed with me and said that he had to delete hundreds of spam messages every day, which was a headache. I advised him to do so, because he did not understand the program, so I will use the program slightly modified, matching his need to screen the keyword library, since then, his message board on the clean, no longer see weeds from the life of the garbage scene.

Of course, when it comes to filtering the font, consider whether it will block normal speech. This needs to pay attention to the discretion, can not filter too strong, otherwise it will easily hurt the normal user experience. Words that only need to mask those typical features are enough.

7, with the user to emphasize the instant experience of the message board

Zac's blog name is very good, "one post every day", so all the readers will come to see every day. Message board is the same, if the beginning of the message board to confirm the answer to the time, the user's participation will become more positive. For example, if energy permitting, can with the message person promise: "After the message two hours we will answer the question for you!" "In this way, the user's enthusiasm will be much higher, the message before the heart also" know will not answer, when will answer. ”