How to improve the brand's influence through SEO

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

As the site becomes more and more, search engines are also beginning to shift the weight of the page by examining the influence of brand authority. In fact, the brand authority to build and SEO personnel engaged in daily work have a common place.

Creating an authoritative brand on the web and increasing the amount of search on a website requires two main steps: The first is your site itself, and the second is outside your site. Specifically, the 1th is what you do with the site, including your products, your services, your other information, your philosophy, your culture, and so on. These can be reflected in your site's framework, content.

The 2nd of the Web site says what other people think of your site, including evaluation, reporting, and so on.

Here are a few ways to tell how to build a brand's online authority through SEO.

First, choose a business opportunity

The quickest way to make a brand an industry authority is to become a topic expert in the field. What do you say? First, experts are the unique selling points of the industry, and secondly, when you have an expert, you want to explore more in-depth or more explosive points of opportunity is easier, and finally, search engines are more favored by those certified as industry experts brand.

If your industry is not too competitive, you can quickly optimize the content and provide more in-depth content to attract eyeballs and traffic. If the Red Sea is already a state, then you can optimize the class and user experience to get more sharing and forwarding, thereby attracting traffic and attention.

Ii. optimizing work in the direction of semantic retrieval and knowledge framework

Previous optimizations have relied too much on keywords to attract search engine attention through the use of keywords. But now the progress of search technology makes the optimization work more complicated. Optimization must be guided by semantic search, that is, to put yourself in the right frame of mind, often how users will search for this information and provide a more complete and comprehensive answer through the building of a knowledge framework. Specifically, for each article, please try to answer the questions "who, what, why and how". If you can, please adhere to the same format to use the text, which is more conducive to search engine crawling and crawl. Also, define your brand accurately, which is the only way you can impress your users. Finally, please give your brand a strong certification that can be a third party and can be similar to other websites.

Third, through large-scale link construction to enlarge the brand influence

First of all, remember: link resources can be very little, as long as the reliable high-quality site can be. The few links exported from these high-quality sites are much more valuable than the large number of links exported by low-quality sites.

Second, you can regularly update articles on the industry web site, from a participant into an influential contributor to an industry website partner.

Again, you can start with the existing fan community, through the various online forum activities to enhance interaction and attract popularity. At the same time, through this kind of activity, can discover more folk "expert", pull them into your expert camp, help you to strengthen your authority.

To sum up, if you can really implement these three aspects, then the brand's online impact on the realization of the foreseeable. SEO work In fact is to expand the Web site's online influence, and brand building has the same as the wonderful. If you can use a good SEO tool, then your brand will be able to have their own place on the Internet.

Article by: 58 Weather Forecast net http://tianqi.58q.org stationmaster original reprint please specify!