How to improve the collection and weight advantages in short term

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Included in the site optimization is a very important factor, we need to do the content by the user recognized by the search engine recognition, as long as our content on the user has a value search engine will be set up an index library, we know that the steady increase in the amount of our site's weight accumulation is helpful, How to do our content quality in the short term to further enhance our collection so that we can make the weight of the site also relatively improve this is what we want to think about, of course, we do not use black Hat method to operate, today to share a few points.

I. Website originality

If we want to upgrade our site in the short term and weight, then do the creative is a core content, why do we want to do creative, creative is mainly to avoid the homogeneity of the site phenomenon, we do not direct the purpose of creativity for short-term promotion of weight and included, Because if we think of these two as the direct purpose of our creative is not good, but if we do a good job will promote the short-term and the weight of the collection.

1. The definition of website originality

Creativity in the daily life we are very good understanding, creative in the Baidu bidding is also some, then the idea of the site in the definition of what it is, in the site of the creative mainly refers to the scarcity and diversity of these two aspects, which can be reflected in the site of any element inside, The creativity of the website avoids the homogeneity of the industry and achieves the scarcity of demand, a certain content of the site is more scarce, while the site and peers in the user experience is absolutely different, then the site in the industry is creative, so we know that the site wants to achieve scarcity and diversity of creativity is not so easy, We need a complete set of processes.

2. Website Creative Features

Before we understand the creative process of the site, we first need to understand the characteristics of the site creativity.

(1) must meet the user's strong demand

Our website originality must be the user must need, the user as long as searches the target keyword to need the content, this is the user's strong demand.

(2) must be a competitor's weakness

If our website originality is the competitor's strength, we do not have the scarcity and the difference, this is almost not feasible.

(3) Keep the scarcity level

Once the idea of our website has been made we have to make sure that our website originality cannot be replicated, so we need to keep a scarcity level for our creative website.

Second, the creative Thinking strategy of the website

We also need a complete thinking process to do the website creativity.

1. Must understand the industry's user needs (target keywords)

The characteristics of the site's creativity that the site must be creative to meet the needs of industry users, then we in the operation of creativity must first understand the needs of our industry users, understand the needs of the industry users we are very clear, the input target keyword to see Baidu drop-down box and related search, see Baidu first page will appear what products and content, Through these and combined with our understanding of the industry summed up our key words industry user needs.

2. Need to investigate the needs of the industry (top 5-10) Satisfaction

We look at the top 20 keywords, understand the top 10, the focus of careful comparison of the top 5, we want to investigate the same industry site in the top 5 sites have not met the search for the keyword users strong demand, or meet the satisfaction is not too good, the user's search cost is also relatively high, to find this strong demand.

3. It is the layout operation (how to embody the scarcity on the website)

We have the previous two steps to find out the user's strong needs and peers are not satisfied, according to this demand we think how to reflect the scarcity of the demand in our website, we do not do a good job of the need to concentrate on the advantages of gas concentration to do this content, the content layout to the site's important position, Compared with other sites in the same industry, our content for the user's strong demand more valuable, so our scarcity is reflected, our web site creativity is formed.

4. Thinking: How long will we meet the needs of our users and be replicated by our peers?

Our website is creative, scarcity is also a good layout, but the same industry sites want to copy our website creative copy of our site template is very easy, we have to seize this time, only grasp this time we will regularly on our site fine-tuning and long-term revision, This competitor is not up to our pace, because we are constantly to introduce new.

5. How to sustain scarcity

We said above we grasp the time needs of the site on a regular basis for fine-tuning and long-term revision, the revision needs to be based on our website as a whole of the data, we do the creative data in the embodiment of how, these all determine the size of our fine-tuning and long-term revision.

Summary: Through the process described above, we can know how our website creative should be done, and know how we can prevent peer to copy our site ideas, when our site has the idea of the search for this keyword users will quickly gather to our site so for our weight to enhance the help is very big , like my website (http://www.51shiyanji.net), is now also starting to look for ideas about scarcity and diversity.