How to improve the content and ranking of websites

Recently, wrote an article for internal page optimization, its click and included far better than I imagined.

I think do keyword optimization do not too deliberately, not keyword piling, natural for good. In the inner page key words grasp, oneself should according to the article content how many key words appear the number of times, specific should be flexible master. In order to ensure that each search engine included you, you must follow the search engine quality Guide can be seen in the portal, so that you can ensure that the station can be crawled. Also, remember to think more about the words people use when searching, and naturally include them in the content of the site, so that the title and URL of the page are descriptive.

There is also an important factor, to make their own station has a good collection of results, we must first understand the search engine collection habits. Only understand its habits are more conducive to their own advantage, about the inclusion of our first Google's collection habits. Google includes the following features:

First of all, Google is sensitive to new stations or fresher things, and has a high degree of knowledge. It will be through the http://www.aliyun.com/zixun/aggregation/8486.html "> External links quickly look at your site, usually through the external link to the rate of how much, give a station evaluation level, If you find a new site hit or high rate so natural collection speed is also very fast.

In addition, Google uses PageRank technology to check the entire network link structure and determine which pages are of the highest importance. The hypertext matching analysis is then performed to determine which pages are related to the specific search being performed. After considering overall importance and relevance to a particular query, Google puts the most relevant and reliable search results first. This is one of the features of Google's Web page.

Feature two, Google bots periodically crawl the web and index a large number of pages. The next crawl, which is completed later, takes note of new sites, changes to existing sites, and broken links, and changes in content are adjusted in search results.

Features three, Google will be linked to the text description as a keyword index, so we make a link when we must carefully design the text description of the links, so that both in line with the location of the site without losing relevance, in order to win Google's trust.

Then, Baidu search engine collects habits, it attaches importance to the first time to include the impression, according to the first impression as the site important and not important measures. Relative to Google, Baidu search engine of human participation is high, that is, at some level, it may be people to decide whether to include the page rather than the machine to decide. So, the website in Baidu search engine before the best content to do rich points, more original content, Web keywords and content of a higher degree of relevance, so as to give Baidu a better first impression.

Baidu's update to the Web page is more sensitive than Google's, possibly related to Baidu's native character. Baidu Search Engine weekly update, the Web page depending on the importance of a different update rate, frequency between a few days to January. So in Baidu's search results are basically marked with the time included. Read the above for Baidu and Google's collection of habits, in the process of optimization will be more targeted in the content of more original, 8630.html "> Sometimes original will be more than you deliberately add more keywords have included effect."

We must pay attention to, although the keyword density is ranked an important factor, of course, can not be ignored, but the most important thing is content. Many people in order to achieve 2%~8% keyword density and not so content quality, deliberately in the page plus the goal of optimizing the key, in fact, this sometimes will get the opposite effect.