How to improve the conversion rate of e-commerce station

found that most of the site not only not to the user experience the most important part of the processing, while the concept of user experience is not clear, more do not know where to start, especially for e-commerce sites, directly lead to the conversion rate of the site is not up, sales can not reach a breakthrough, Yong that In fact, the user experience is to think of themselves as the target audience, on their own website constantly check, feeling what is bad is the user experience has problems. Of course, there is no so simple , because everyone has their own web site use habits, functional requirements are not the same, to do the best user experience, is to take care of the most important target audience needs, so to achieve the user experience optimization, One of the prerequisites is to be knowledgeable about your target audience. Therefore, to have a detailed background investigation, analysis of the target audience attributes, analysis of their needs and behavior characteristics, so as to target, to achieve the purpose of the site user experience optimization.

After you know the user, or to return to from what aspect or angle to carry on the website User Experience Optimization This question comes up, Yong in the network reference a lot of data, each have each argument, finally saw an article summarizes the user experience 76 elements, more comprehensive, you can refer to:

Web site User Experience classification

1, sensory Experience: Presented to the user's audio-visual experience, emphasizing comfort.

2, interactive experience: Presented to the user's operational experience, emphasizing ease of use/usability.

3, emotional experience: presented to the user psychological experience, emphasizing friendliness.

4, browsing Experience: presented to the user experience of browsing, emphasizing attraction.

5, trust experience: presented to the user's trust experience, emphasizing reliability.

76 Elements of Web site user experience

First, the sensory experience: presented to the user's audio-visual experience, emphasizing comfort.

1. Design style: In line with the target customer's aesthetic habits, and has a certain degree of guidance.

Before designing a website, it is necessary to define the target customer group and analyze the target customers ' aesthetic preferences, so as to determine the overall design style of the website.

2. Website Logo: To ensure the protection of the logo space, to ensure that the brand clear display without occupying excessive space.

3. Page speed: Under normal circumstances, try to ensure that the page is opened in 5 seconds. If it is a large portal site, you must consider the issue of North-South interoperability, to carry out the necessary stress tests.

4. Page layout: Highlights, priorities and illustrations. With the company's marketing goals, the most interested in the target customers, the most sales force of information placed in the most important position.

5. Page color: Consistent with the overall image of the brand, the main color + auxiliary color does not exceed three colors. To the appropriate color brightness and brightness, to ensure the browsing comfort.

6. Animation effect: With the main screen coordination, open fast, animation effect rhythm Moderate, do not interfere with the main screen browsing.

7. Page Navigation: Navigation bar clear, prominent, hierarchical.

8. Page size: Suitable for most browser browsing (15-inch and 17-inch display-oriented).

9. Picture display: The proportion is coordinated, does not distort, the picture is clear. The pictures are neither too dense nor too distant.

10. Icon use: Concise, clear, easy to understand, accurate, and the overall style of the page unified.

11. Advertising position: Avoid disturbing the view, advertising pictures in line with the overall style, to avoid distracting.

12. Background music: With the overall theme of the site unified, small files, can not interfere with reading. To set the switch button and the Volume Control button.

Second, interactive experience: Presented to the user's operational experience, emphasizing ease of use/usability.

13. Member Application: Introduce clear Member's power and responsibility, and prompt the user to confirm the read terms.

14. Member Registration: The process is clear and concise. After the success of the member registration, then detailed information.

15. Form fill: As far as possible using the Drop-down selection, need to fill in some of the need to indicate to fill in the content, and the required fields to make restrictions. (such as mobile phone number, zip code, etc. to avoid invalid information)

16. Form submission: After filling out the form, you need to enter the verification code to prevent water injection. After the submission is successful, you should show a thank-you note.

17. Button settings: For interactive buttons must be clearly highlighted to ensure that users can clearly click.

18. Click on the tip: Click on the information color needs to be displayed in different colors, to distinguish between the unread content, to avoid repeated reading.

19. Error: If the form to fill in error, should indicate the wrong place to fill out, and save the original fill in the content, reduce duplication of work.

20. Online question and answer: After the user asks the backstage to prompt the feedback, the backstage displays has the new question to ensure the reply promptly.

21. Feedback: When the user in the use of any problems, can provide feedback at any time.

22. Online survey: For users concerned about the problem set up surveys, and display survey results, improve the user's participation.

23. Online Search: After the submission of the search, a clear list is displayed and the relevant characters in the search results are distinguished by different colors.

24. Page refresh: Try to use no refresh (AJAX) technology to reduce the page refresh rate.

Ajax is a symbol of the emerging network development technology. It combines JavaScript with XML technology, and when users call new data, they do not have to repeatedly make requests to the server, but in the browser's cache to advance the next possible data, the interface's response speed has been significantly improved.

25. New open window: As far as possible to reduce the new open window, to avoid open too many invalid Windows, set pop-up window shutdown function.

26. Data security: To ensure that the data security and confidentiality of the customer password and data encryption to save.

27. Display path: No matter which level the user browses to, which page, you can clearly know the path to see the page.

Third, the browsing experience: presents to the user browsing experience, emphasizes the attraction sex.

28. Column name: With the column content accurate correlation, concise clear, should not be too abstruse.

29. The level of the column: up to no more than three layers, clear navigation, the use of Javascrip and other technologies to facilitate the expansion between the levels.

30. Content classification: Under the same column, different classification area is clear, do not contain or confuse each other.

31. Richness of content: each column should ensure sufficient amount of information to avoid the contents of the column does not appear.

32. Originality of content: use original content as much as possible to ensure the readability of the content.

33. Frequency of information update: To ensure a stable frequency of updates to attract visitors to browse often.