How to improve the conversion rate of short message marketing

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SMS Marketing has always been an effective and classic store promotion, because the promotion of SMS marketing way is point-to-point, so each can bring significant traffic, SMS marketing flow is much higher than through train and hard advertising. The effect of short message marketing is obvious, but the key of marketing is to change the traffic into real conversion rate.

The average conversion rate of cosmetics shops is 10% to 20% more than that of clothing shops.

According to the data collected by Wang Shangyun website analysis, operating apparel, shoes and hats and other apparel shop SMS marketing average conversion rate of 10% to 20%. and cosmetics shop due to the existence of a certain trial risk, relatively easy to form a long-term and stable customer groups, the group of SMS Marketing average conversion rate of up to 20% to 30%. Therefore, more than one point input on more than one output. Prepare or are operating cosmetics shop dispensers must not distressed that a few yuan, dozens of yuan message fee OH.

Second, add user name can increase at least 20% conversion rate

General customer management software custom SMS templates have to add customer name, nickname function. But many shop dispensers may be because the number of SMS too much, afraid of trouble, often idle this function. The data from the Wang Shangyun website indicates that the SMS added to the customer's name and nickname is highly targeted, giving customers a sense of satisfaction with a personalized service, and the average store can get more than 25% of the conversion rate. and similar: "Pro ' 51" big discount began Oh! 9.9-pack of Apple mobile phone shell, also send headphones! " This text message effect is not obvious, the average conversion rate is less than 5%.

Third, do not overlook the potential of the notification message

Because the notification message is often the buyer has photographed the baby after the service message, so has a very high conversion rate, on average over 80%. But the parents do not hold to the mouth of the duck can not fly the mentality oh. Careful of the shopkeeper if you can in the notification message to join the customer may be interested in the recommended products, often will receive a multiplier effect. such as: Pro, you have made a deposit of fruit home a lace hook flower shirt out of the balance shooting! Contact us after the camera to modify your booking price Oh! Recently, our belt culottes is very special, with your lace crochet shirt very match. You might as well take a look.

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