How to improve the conversion rate of website with the optimization of station

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We do SEO the ultimate goal is to promote transformation, and the level of conversion involves many aspects, today we mainly from the site optimization to explain how to improve the conversion rate of the site. A lot of SEO sites do is very good, but often because of a few or a link problem and lead to conversion rate is not high, this is what most of us are troubled, the following personal experience to talk about my views.

Website Trust degree.

Web site Trust from the site to the user's first feeling. If a user opens your website and you can give users a sense of trust relative to other sites, you've got the biggest advantage. So how do we improve the trust of our website?

1. The rationality of the overall layout of the website. We want to see what users want most in the most prominent position, and then based on this to the site planning. Take the normal enterprise station as an example, you are the first to let customers see your products, so we should put our products in the most important position, and then contact, the best is to make it easy for users to see. Baidu to promote the official website is so, please look at the following figure:

Baidu is also very pay attention to the user experience, their own customer service phone and after-sales service on the first screen of the site, which is also taking into account the majority of users will be consulted.

2. The reasonable control of the website advertisement. Too much advertising will give people a kind of distrust, and for those relying on their own site to sell ads webmaster, is undoubtedly a very difficult choice, but not that we can not advertise on the site, just to control the good degree on the line. But we have a lot of wrong way to let our website lose some trust degree, the following figure:

Users open a website about arthritis, first jump out is a dedicated car site, plus a treatment of white spot ads, rather than the user most need the arthritis content, which is very harmful to the user experience. So we don't recommend advertising at the beginning of the site.

Second, the accuracy of the site keyword.

Site keyword accuracy is mainly composed of keywords set the accuracy and accuracy of the content, both indispensable. For example, the keyword of a website conforms to the standard that Baidu exactly match, but because the content and title does not match, then search engine also can reduce your this keyword rank. Or a site to set up a lot of keywords, and each keyword is not much contact, then the user search for this keyword outside of any content are interference, the following figure:

I search the keyword in Baidu, in the top 20 to see this site, this site not only the sale of tanker, but also the sale of sprinkler, road sweeper, and so on, for the users of the search engine, all except the car cars are the user interference, in the content of the site is also such a truth. So we want to improve the accuracy of our site, to the keyword and content are consistent with the requirements of precision.

Third, the site's opening speed optimization.

In this internet age, the network information is endless, the netizen to the network speed request also more and more high, therefore the promotion website opening speed may enhance the user experience. Enhance the opening speed of the website mainly depends on the details of the site optimization, such as image processing, site JS code optimization, CSS merger. In the opening speed of the website, we should put this experience to the extreme, so as to get more users of the favor.

Website conversion rate is that we do the ultimate goal of SEO, optimization done no conversion rate that is also just a waste of resources, so we have to stand in the user's position to consider the problem, enhance the user experience, retain more customers, the final form of transformation. We should be good at analyzing and summarizing, each link as far as possible to achieve the best. If you want to see how I do SEO, please click on the link to the source of the article. This article by Hubei Cheng Tanker http://www.51youguanche.com/original offer, reprint please respect the original information.