How to improve the conversion rate of website

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We do all the ultimate goal of SEO is to transform, so the high and low conversion rate is to assess our ultimate goal, if the formation of the transformation, no amount of traffic, for us all meaningless, so the conversion rate of the study is particularly important for SEO. So as SEO, how can we improve the conversion rate of our website? This article will be through my opinion to explain one by one.

First, the website must highlight the brand words.

1. The brand word of the website is just like our person's name, if this person has certain popularity, then everybody mentions this person's name, everybody will think of this man naturally. Then if our website does not have the brand word, just like the person does not have the name, your website does well again, other people cannot remember you, therefore also will directly cause the user to lose. Just like beautiful said, he used the brand word for publicity, search "Beautiful said" the user is very targeted, so the conversion rate is very high. Take a look at the picture below:

In the beauty of the title, are the brand keywords in the most important, most prominent position to cause users to click, so we must brand word ranking in our hands.

2. For everyone on the brand word is placed in front of the title or the title behind, please do not be too tangled, if your brand keyword industry visibility is relatively high, the proposal directly put in front, if the brand keyword visibility is not high, it is recommended that the webmaster will brand keywords in the back.

3. Here to remind the vast number of webmaster: If the site is down right, keyword rankings are all, we can go to search our brand keywords, see is not in the first place, if not first or be people to seize the ranking of brand keywords, we can use Sina Weibo @ Baidu, please Baidu restore. Because a website's brand keywords and rankings, as long as we are included in, we have the right to have our brand keywords.

Second, the choice of keywords.

1. Keyword selection determines the direction of our SEO, we want to choose the key words of the transaction, so more targeted. For example, the keyword of general product class, sprinkler prices, watering car quotes, watering car how much money and so on these keywords are more conversion rate, because the user in the purchase before the most attention is the price, and in China, the legal system and information systems and consumer rights protection system is not perfect, consumers are accustomed to around, So product + Price is our current SEO competition is one of the most intense keywords.

2. But when we choose the keyword, to the extent possible, you can take a more eclectic approach, not only to obtain flow, but also to obtain a certain conversion rate, such as the competitive tourism industry, such as Hainan travel quotes, such as the conversion rate is very high key words, the top 10 were all mother Donkey, The famous websites, such as the leisurely travel network, occupy if we do not have a large number of resources, is not able to compete with them, so since the Hainan travel quote we can not compete, we may use circuitous strategy, such as Hainan Travel guide, the general commercial tourism groups are unwilling to do travel strategy, Because they all know the conversion rate of the introduction is not high, but we can think, to see the Raiders, of course, are ready to travel, then if we do a good job, and then with them to sell our quotes or travel routes or hotels, then the user's trust will be higher, will be more willing to accept our recommendations.

Third, the magic of third-party evaluation to enhance the conversion rate of the website.

Now the internet on the sale of products more and more people, the selectivity is too much to make users more difficult to choose, because users can not believe which is true, everyone said their products good, then the user should believe Which? then the role of third party evaluation began to appear. For example, today's Jingdong Mall, the success of the use of consumer comments, the user of a good reputation, than any form of business publicity is useful. Because the user's comments are the most authentic evaluation of the product, not commercial nature, more persuasive. Below please look at our screenshot from a product review from Jingdong Mall:

When you want to buy this product, and do not know the quality of the product, you see such a sharp comment, you can still calm it? Can not move? So the comments do good and bad, directly affect the conversion rate of the mall station.

Therefore, the improvement of the conversion rate of the website requires us to study all aspects of the user, coupled with their own strategy, as well as the industry fully understand, we can surpass others. If you want to see how I do SEO, please click on the link to the source of the article. This article by Hubei Cheng Sprinkler http://www.51sashuiche.com/original offer, reprint please respect original information.