How to improve the conversion rate through non-technical means

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mr.hua think to do a foreign trade business mall site is very simple, you only need to use a few open source program on it, almost no difficulty can be said. The optimization of the Foreign Trade Web site has an advantage is that the site's own content is generally larger than the Enterprise Business-to-business Web site, if you will take advantage of this, then bring high-quality traffic should not be a big problem. Do not and I mention SEO, seo is what, for overseas promotion, the site optimization is only one small item. Of course, today we do not talk about this, I would like to from the overseas user's psychology, human nature to talk about how to improve the Foreign Trade mall website conversion rate.

The blind obedience of internet shopping

Mr.hua thinks people like to refer to other people's opinions when making shopping decisions. When you see everyone buy, the subconscious will think that this thing is good, everyone bought certainly will not have any problem, this phenomenon in English there is a word ' Social Proof ', I am also in the shopping, Taobao Mall shopping at the time, I will search by selling the most products to the seller ranking, so you do in the foreign trade business to remember to have the following one:

Most popular products (most popular item)

The person who buys the second product also buys .... (Customers who bought this also bought ...)

Best selling products (top seller)

Other customer evaluations (testimonials)

The picture above is a wedding shopping mall by showing the recent sale of wedding styles to improve their website sales and style, but also to help some do not know how to choose the beauty to do the reference, after all, others have bought, should not be bad to that, people are so thinking about the problem.

User Evaluation (reviews)

Foreigners on the online mall evaluation is very important, in fact, people are also very important, every time to buy things, I will look at the evaluation, the evaluation of good will buy, foreigners on this review really special attention, do not believe you can put your product name +review Google search Look, Domestic to do the comparison of cattle foreign Trade Commercial Mall orchid Pavilion set potential light in the box is very good use of review to reduce the strangeness of customers, the same as the largest online shopping mall in the United States Amazon is also using a customer evaluation system to let users more intuitive understanding of the product situation.

Highlighting the scarcity of products

All listen to a story, what a person loses 100 yuan of pain feeling great over get 100 yuan, this is a human weakness, the same application of foreign trade e-commerce, you should reflect the scarcity of products, so that users know you do not take, over two days can be gone oh. I give my daughter to teach the course of the morning, the beauty of the sale of this recruit, I was aware of her narrow-minded, but also in the recruit, she told me today is the last day discount, you can hit 60 percent, tomorrow will be the original price. I can't refuse this force. Then used in foreign trade E-commerce site we can use the following methods to force a single:

This price is only a week. Valid for 1 week only

Tonight up to the offer discount ends tonight

This product is closed in 2 hours and 20 minutes after the offer ends in 2 hours min

Here's another Blue pavilion:

Don't be polite when you're about to take an inch.

Come to this step, as long as you have to the traffic website, I do not believe that no conversion, no inquiry, no orders? It is estimated that your customers can not wait to prepare a single, this time basically the user has a foot across the door, to the mouth of the meat to let him run away? have been to Jing Dong to buy things, generally you put a product into the shopping cart when , will suddenly run out of some of the surrounding small things, asked you to buy together, foreign words apple.com Online mall is so dry, bought Ipad2, and then a charger and protection kits bar. Why would you do that? Will this increase the conversion rate of the business? Of course, pull! In general, the user's preparedness will be significantly reduced after he buys the first product? Let's get a bowl of noodles outside and add an egg, understand?

Tell your clients that you are trustworthy.

What is the most afraid of online shopping? Afraid you are a liar ah, took the money people did not, so show your credibility is very important, especially for the foreign trade of the Commercial mall, no credit is equal to no sales, to improve the conversion rate of foreign trade website, you must find ways to do the following points:

To prove that you are the authority of this line, expert

Show other authoritative online mall links to you

Take your online transaction security certificate, such as Bradstreet, Trustwave, etc.

To do a foreign Trade mall standard certification (excerpt from the Orchid Pavilion):

Reduce the customer's concern to the lowest point

If you do everything I said above, the customer basically takes it off, if there are some very attentive customers still hesitate, then by the way described below thoroughly dispel his concerns, to this step, the general customer of your product quality (through review) has been relieved, and know what they want to buy products (through top Seller these) and also know that trading on your online mall is safe (through your series of online transaction security certifications), at the same time also know not to buy two days can be gone (see you there are 2 hours countdown), basically 80% of users get this information, will choose to buy, that the remaining 20% We're going to make the final push, and ' push ' is a term for sales that can be sold on the web.

Tell you how many days the user's product is not satisfied can be returned in full

Tell you how much the customer postage, or the global mail-free

Solve all the problems your customers are worried about

Come to this step, I don't believe that your customers not only, if this is not the case, your product selection may be a problem, of course, do not represent the above points of conversion must be high, do foreign trade, the website has a lot of details to pay attention to, especially in improving the user experience, Above these elements are often many do foreign trade e-commerce people ignored, I hope this article can be a good point, so that everyone through another perspective to enhance the conversion rate of foreign trade mall.

Mr.hua Original Source: http://www.mrhua.net/2011/10/waimao-b2c-online-mall/

Mr.hua Blog Share Foreign trade marketing, overseas promotion, English net earning skills