How to improve the effective conversion rate of website

Absrtact: As a qualified SEO personnel, the site's traffic, keyword ranking these are the most basic, but also the most should be done. But do these, does not mean that you are a good SEO personnel, the customer's optimization of the site is not only built

As a qualified SEO personnel, the site's traffic, keyword ranking these are the most basic, but also the most should be done. But do these, does not mean that you are a good SEO personnel, the customer's optimization of the site is not only based on keywords and site traffic, but also the main source of customer marketing. That is, a website really want not only is the flow and good rankings, more important is the conversion rate, that is, after entering the site, the number of users in their website registration and purchase products, and the site to bring the income of the enterprise, is the best evaluation of the site's real marketing the best results. If a site spent tens of thousands of people, he can bring a lot of traffic, but not very good to retain these visitors, then this is to increase the site's bounce rate, thereby reducing the company to do the real purpose of SEO.

Conversion rate in SEO is a large number of SEO personnel concerned about a hot spot, can say, if a website conversion rate is too low, ranking very good, traffic is also very good, then for SEO master, will feel inexplicable, relatively, the sand box is more obvious, many enterprises lead to the results of the collection of marketing is not ideal, Get too little, the main reason is the bounce rate. If a website has a very high bounce rate, then these big jump rate for the enterprise itself is a big blow, he is very reduce people to the enterprise trust degree. So how to be good to reduce the bounce rate of the site, increase the effective conversion rate of the site? In this Chen Nian to do some simple analysis.

First, the reasonable layout of the site and the distribution of the chain

Reasonable site layout and the chain will give search engine reasonable crawl site content, provide the road, to the site's collection to bring a lot of help. The first thing to do is to effectively reduce the site's dead links, and to avoid the emergence of dead links, can be indexed by the principle of search engines, and ranking methods to carry out the layout of the chain within the site, and the content of the site added to an article, the next article to guide users to browse more Web pages, if there are conditions can be added as "Guess you Like" "And other sections of the recommended articles" to attract users to browse more articles and products. In this way, even out of the search engine, our site will also have a market and user base. This can also effectively reduce the rate of jump out of the site.

Second, add high quality content to your site.

High-quality content, is the customer needs, is to help customers to solve the problem, so this content is the customer really like, but also is the user to stay on your site or visit your site again the best excuse. We can not rely on the site's exquisite page design to attract customers, perhaps your site is beautiful, very beautiful, but it is only to attract customers a few seconds, when he can not find a better content or what he needs, your site will increase the bounce rate. Doing a website is like a beauty, looks beautiful, very sexy, but understand a talk, but found that this person has no connotation, then, the next time you see him, you will feel that this person is not how long, this person in your mind has an impression, even if often meet, can not do anything to you. Web site is the same, when the user has the first image of your site, in addition to the beautiful no other connotation, then your site he will also reduce the probability of visit, thus reducing your site to enter the customer loyalty two times. So high quality content is also the magic weapon to improve the customer experience degree.

Third, reasonable layout, wonderful page design

It's not enough to have high quality content, also have to attract the user's eyeball design, reasonable website design, reasonable layout of the site keyword, not only can improve the speed of search engine crawl, and improve the overall effect of the site, also can increase the customer experience, increase users to quickly find products or find the content of the key.

Page description, guided content optimization

Page from registration to exit all the procedures should be targeted for descriptive content, descriptive content, guide the description of content optimization, for example, the registration process of "user name" can be changed to "a name"; "Password" changed to "think of a password"; Exit "instead of" leave "; although it is a simple change, but it is a careful study of user psychology and operation process, because, any person when registering, to" username "and" password ", psychology is to have a" think "," think "process, whether to think a new, whether there is a general, whether attaches great importance, if attention, The user name is relatively real and regular. At present, many of the application of the dating site is a variety of functions and application of the content of the description.

The loading speed of the page

A website, if let the user wait too long, then your bounce rate can be imagined, even if you have high-quality content, you have a good design and site layout, but your server is too slow, it will increase the bounce rate of your site. Search engines do not want to wait, access to your site users are not willing to wait, other people's site open less than a second, and your site to open a few minutes, there is this time, I will go to play more websites to understand your industry. So enterprises or individuals, in the construction of the station must choose a good server to improve the loading speed of your site, which for the customer experience, it will improve a lot of OH.

Content Update and Maintenance

Not often updated, a no Reiki site users certainly do not like, search engines are the same, we all understand this, so often update the content of the site is to the user at least friendly. When the content is rich enough, you can rearrange the content to make it a topic to serve your visitors more humanely, depending on the needs of the current user. From the viewer's point of view, also like such a site. So, to constantly update your site, to increase the readability of the site, and constantly have new content to enrich your site, to retain more loyal fans.

Summary：

So for enterprises, in doing a good job in SEO, but also to do a good job of customer body, to retain your customers. In addition to the daily hair outside the chain, more in their own web site up and down to keep your customers, corporate website to do a variety of promotion, the purpose is to retain customers to increase the conversion rate of your site, if you are not deep in your site, then your site will be difficult to retain users. A successful website, must be built on a good user experience based on the site SEO the same. In doing the site should be combined with SEO personnel, everywhere are thinking about customers, every detail can reflect the best customer experience, generally can do this kind of Web search engine collection must be very good, because he is for the search engine, is friendly. Search engine progress has eyes, more and more advanced technology, the same algorithm is increasingly complex, web site optimization is more and more difficult, but as long as the customer experience first-class, I believe that the search engine will be very pro-Lai your site.