How to improve the keyword effect of bidding

Baidu bidding in the end can http://www.aliyun.com/zixun/aggregation/17183.html "> Help customers achieve real profit, let us analyze." Baidu bidding in the background after the update, we are most concerned about is how to improve the quality of the keyword and the quality of the keyword why is always 1. Small head bidding software based on this six months since the Baidu auction background operating experience, the initial conclusion of the following situations will result in the account of the quality of the keyword into 1, we can only find out the reason to adjust the account after the key words, restore the quality of the keyword.

1. Keywords in Baidu's search results do not promote the location. Many Baidu bidding operators first saw the quality of the keyword dropped, began to add prices for ideas, but in exchange for the quality of the change is still unchanged. Do not know now Baidu will those who do not promote a bit of the keyword after a period of time quality directly into 1, then no matter how you add prices to change the idea or even change the unit is not used. I generally see a quality of 1 words will first go to Baidu search to see if there is a promotion bit, this will save a lot of valuable time to adjust other keywords.

2. The keyword classification in the unit is unreasonable. It must be ensured that the basic word structure of each cell is roughly the same as that of speech. This is believed that most bidding operators understand that the structure and classification of keywords in a unit directly affects the quality of all the keywords in your entire unit. Good classification unit, you even two of ideas, the whole unit of the quality of the word can reach 3.

3. The creative or keyword point to the URL page address problem. For example, the Web page is not open or has expired, become unfavorable promotion status. This is also related to your website server, you must regularly check your site and your account's point to the URL is valid. If you are often unable to respond or if the URL has been removed or invalidated, replace the URL immediately to ensure the stability of your account's quality.

4. The price of a unit or a number of planned keyword settings is generally low. I have a new account at the beginning of the first time the whole account of the word unit price unified set to 5 yuan. Later did not promote a few days account quality plummeted, initially I thought it was my creative or keyword problems, tried countless methods or ineffective, and finally had to consult Baidu Customer service, customer service directly to a Beijing you only 5 yuan how to line, and then I put all the words of the account to adjust high, after two days of quality is restored. This phenomenon often occurs in some big cities.

5. The most common situation is that the unit's creative needs to be updated, a few new ideas can be changed. I do not elaborate on this point, I believe that we must do better than me. Change the creative time as far as possible to improve the frequency of the keyword is also floating red, more special symbols, and in line with the code of the Baidu OK. Baidu bidding for SEO practitioners, will never be unfamiliar.

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