How to improve the natural ranking of the mall class site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Because A5 Amoy Winter special topics, just let me pay attention to this site-clothing networking, this site particularly surprised me, whether the site's traffic or the weight of the keyword rankings are very powerful. Webmaster tools give the data about 200,000 daily flow, according to our site operating experience on the flow budget should be much higher than this number.

Mall kind of website want to do not easy, generally very few can be well-known, now Ali when such as the site Monopoly giant, other sites if want to come out, burn money, open a conference, etc., just start is wool, can be remembered by the few. How do you do the networking of clothing?

First, the site's domain name selection

The choice of a site domain name should be as far as possible to meet the site positioning or product positioning, increase search engine friendliness.

The name of the Web site eelly and domain name is easy to combine remember, this can deepen the user first visit the impression of the website.

Second, the website keyword optimization

Clothing Networking keyword ranking is very strong, "women" before the natural ranking in Baidu is the fourth place, is now the fifth place. Baidu can be found through love stations, many of the long tail of the Wholesale keyword is ranked first in the home page, the number of entries more than 8,000. Such a large keyword to not bring traffic is difficult ah.

Clothing networking is mainly for men and women clothing supply wholesale site. The title of the website: clothing networking, the new leader of Chinese wholesale clothing market, Guangzhou 13 line, humen new brand men's clothing wholesale. The front is the site's positioning + back hot keywords, no base-building keywords. Home keyword "Women's wholesale, clothing wholesale, men's wholesale, Guangzhou clothing wholesale" very brief. The description of the website is also used the most commonly used syntax "XX NET is xxxxx, collection/aggregation/involved xxxx (long tail keyword)". The site's homepage title Keyword description and did not deliberately to do the keyword piling up, appears the most is the women's wholesale, men's wholesale, very direct to tell the search engine, I this site is to do what, and will not scatter the keyword weight.

Third, the home page weight control

The first point is a reference to the keyword compact, and the other is in the home page nearly thousands of export links, but there are more than 800 with nofollow tags, tell the search engine these links are not voting, do not pass the weight, very good control of the site's homepage weight.

IV. website details handling

The site of each link is added title attribute, each picture title and Alt attribute are added, this is a large amount of work, the site a lot of JS code, div level clear, not only on the page to do the optimization, the program has done a lot of optimization. Web site pseudo static processing.

Five, long tail keyword optimization

Each category title is to take the core keywords + long tail keyword form + from the group of keywords, and in the keyword decomposition.

<title> Women's clothing, 2014 new women's clothing, women's wholesale to take goods, sourcing </title>
keywords= "Women's clothing, the new women's clothing, women's wholesale, women take goods"

VI. website Internal chain processing

Under each category has added a popular classification, to guide the spider, this is an important content, need to crawl, guide spiders to crawl many times.

Vii. Sitemap

Site map appears in the top right corner of the site navigation, the general is the site map on the bottom of the site. The structure of the entire site is best to follow the F-type structure, so that the spider crawling, that is, the head of the site and the left side is a site's most important seat, the site navigation on the head, not only can improve the user experience, user-friendly inquiries, but also to guide the spider as far as possible

The website made two maps, one is for the user to see (above is to show to the user), the other one is for the spider to see, basically every day in update.

VIII. website files

The website of the robots file is meticulous, not only detailed to which folders do not climb, there are some connections, pictures, JS and so on have made restrictions.

Ix. the external chain of the website

Of course, the site also has a strong outside the chain base, as the saying goes: The station by the chain constantly attract spiders crawl site, when the site to a certain program, the role of the chain is not obvious, rely on the chain to retain spiders. Believe that the clothing network should now have no outside the chain Commissioner, if not guessed wrong they are now mainly in the soft text marketing brand and station optimization.

X. website content

The core of any site is its content, even with a shiny appearance, not enough content support, Baidu algorithm will not let go. The main content of clothing networking is product information, which is also the result of countless editors and merchants to build together.

When a website after several years of development, from the inside out to do above 10 points, what will hinder their weight of the promotion, ranking of the promotion, the flow of ascension. Of course, the operation of a website can not be separated from the planning, editing, promotion, art, technology and other team members silently pay. Our opponents on the site if you can calm down, from the site's most basic start, from the chain start, from every content editor, I believe that after accumulation, the site will have the flow of thousands of broken million Xingwan day!