How to improve the quality of original content?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the continuous evolution and upgrading of search engine algorithms, it can better meet the user experience, more efficient and more accurate to provide users with the most valuable products and information. Its search engine on the original content of the identification more and more accurate and intelligent, in the past SEO industry legends of the chain for the emperor, the content of the king of the era has become the past, in 2013 this year, the evolution of the search engine algorithm is huge. From the green Luo algorithm, the origin algorithm, the original spark program until the Green Luo 2.0 upgrade version undoubtedly embodies the search engine in the search market rectification, the reorganization of the main target for two large, 1. Website content original quality rectification. 2. The reorganization of the outer chain. Today I on the site original content quality rectification to talk about how to improve its quality, the reorganization of the chain to the next chapter decomposition.

For the original content of the site, search engine origin algorithm and the emergence of original spark program, is more and more to the content of the original recognition ability has a qualitative leap. At the same time, Baidu Webmaster platform Lee also made a statement, will be higher content quality of the site to give a better ranking and traffic. There is also a long circulated information, whether true or not, it is also a direct description of the importance of content quality, the meaning of this saying: "If the grassroots webmaster can also make like a good doctor site the same quality content, will be directly manually upgrade the ranking of the site." At the same time recently in the Webmaster Circle is a matter of controversy, it is said that some webmaster in the communication with Baidu Webmaster platform Lee, Lee revealed in the 3721.html ">2014 will be updated before the end of the year, its algorithm will be updated from the quality of content, the main upgrade with high-quality content of the site, A website that plays down the quality of content. The following picture shows: Baidu Webmaster platform Lee and webmaster Dialogue:

Another example: the first phase of the original Spark program implementation experiment results

Through the author of the above simple graphics and text explanation, I believe that the majority of webmaster, especially novice webmaster should be aware of the importance of a website content quality. Need to be in the past many owners understand the importance of its content originality, but really in the implementation is very difficult to achieve real original. Many are false original, or direct collection. For such a phenomenon, the author also and some webmaster communication asked them since the importance of knowing the original content, why to collect it, even if it is to do false original also do very bad, they are like this: write a topic every day, where there are many write Ah, some say the subject is too hard to find, do not know what to write. and personal thinking is limited, etc. In fact, the author seems to be original content is not the webmaster said how difficult, the following author from the following two aspects to share a simple and share, this is the author of the original content to write a little experience, such as: there is not speak a good place also please the webmaster.

I. Understand and read more about the product knowledge and industry information related to the optimized website

Speaking of this point, the author of the current optimization on the sale of "coffee machine" site to talk about, in the author for the content of the site, I must write the relevant content of the coffee machine. Related to coffee machine such as: coffee, how to open a coffee shop, coffee machine maintenance, coffee machine prices, coffee machine daily fault handling and coffee machine cleaning, etc. Writing this content is related to the optimized coffee machine Web site, and these are frequently encountered problems for users as well as words that are often searched. Providing users with such information is more valuable to the user, and is the user's concern information. Therefore, the user experience is very good, users feel good experience of course, search engines will also feel good. This helps improve the site's weight and keyword rankings. When writing content on these topics, you need to read more about the topic. This will have content and topic to write. Just like the previous school writing, a special love to read the composition of the book and a person who does not like reading, it is certainly like reading extra-curricular books written by the article is good and the number of words is also quite a lot. In fact, the content of a Web site is written like a composition, but also to read more relevant books, in the current internet age can easily understand the relevant knowledge, but also can buy related books to read. For example: The author's website is about the coffee machine, you can buy books about coffee, there are many introduced how to use coffee machine to make coffee content.

Two. Think more

When reading an article to learn to think more, this I think is very important, like the author every time before writing a soft text must first read an article, read this article is not to copy but from this article to find inspiration, from the article to find a title to write. For example: When I read an article entitled "The more popular semi-automatic coffee machine brand", in reading you have to think about the writing of its title at this time, I can write the title as "semi-automatic coffee machine brand current market more popular what" title, you can around this topic to write content. The writing of this content should be based on the semi-automatic coffee machine brand understanding, in their own words to write. As for the specific how to write it varies from person to person, here I will not be detailed.

This article is original in Yang: Reprint please specify the source of Shenzhen Coffee Machine Network: http://www.icoffee8.com/xinwendongtai/506.html Original is not easy to please respect the copyright noted that the source for Xie.