How to improve the reading and writing ability of the network

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Almost all network media managers are worried about this problem, how to improve the editor's reading and writing ability? How to get the editors to finally deliver the soft text that satisfies the customer? Why the industry within the level of network editing is so unequal, so-and-so writing can be comparable to paper media editing, and some people's articles even the basis of the statement fluent can not do it? In fact, this is in the final analysis of network editing threshold is lower, the work content is not complicated, more and more job seekers do not find the ideal job before, will be the network editor as their first stop, the industry level is uneven, so Ueoblog think managers want to improve the company's Web site influence level, enhance network The ability to edit is the primary goal.

Reading--The source of editorial thinking

As a writer, reading is the key to keeping your vocabulary and knowledge in check, reading books, browsing micro-blogs, portals and first-hand news of your own industry every day will make you think like a fountain in your writing, your heart has ideas, your pen can have content. If in the absence of ideas in the case of code words, not only detrimental to the quality of the article, the creation process itself has become very painful. And as long as every day to take a certain amount of knowledge, every day to understand some social news, your ideas will gradually become wide, your pen content can also impress the reader, so reading is not to become a hobby editor.

Pen hard--well-informed editors

As the saying goes, read the book is not as good as thousands of miles, many network editors despite a certain text basis, but due to experience and information Limited, write the content of plain as water, completely can not attract netizens attention. An editor friend is a famous university in the Chinese department of the top students, the creation of soft wen almost difficult to pick out the problem, but relatively, and few people praise his excellent article. And the author also know some poor writing editor, but because they have done other work, experience rich, writing under the things often touching, very can arouse the interest of the reader.

Through the above simple example, so want to do a write editor, first of all to do a will "go" editor, increase your knowledge and experience, you do not have to worry about writing no God, write strong but no actual content to impress the reader.

PV Height-Edit title

The biggest difference between the network editors and the paper media editors lies in their style of heading, because the readers of the paper media can penetrate the contents of the paper books, so the paper media editors should grasp the key points of the things, and then make a reasonable beautification. Unlike web editing, one is the network has a large number of content for users to read, and the second is on the Internet, the first view of the reader can only see the title of the article rather than the content, so the network editor must draw up a compelling title, and then attract readers to see, ultimately to increase PV, enhance the site's impact In addition to the title of the method to grasp the focus of the article, there are reasonable exaggeration, and the use of the current network of words to attract readers.

Keyword--the search engine's favor

For many network editors, in addition to improving the quality of the soft text, in the title or article reasonable related to some key words is also an effective way to enhance PV, to always pay attention to the latest social events, network hot discussion events and the latest words. Sometimes even with the content of the article is irrelevant, such as real estate news can be added to the "Taobao sell" keyword, medical or environmental news can be added to the "haze" and other search engine hot words, this is to improve the effective way to click. However, network editors also need to pay attention to, add keywords to avoid vulgar and indecent, so that users can not feel cheated and the site has a bad experience, a reasonable combination of hot words, will be more access to search engines.

Finally, to improve the reading and writing skills of editors, and then write excellent soft wen, is not a matter of haste, editing their own aspects, need time to enrich their knowledge and experience, and managers to give editors a lot of skills training opportunities, so that the two-pronged, editing, reading and writing ability will naturally improve, To create a better soft text for the website.

This article first UEO User Experience optimization Blog, the original address: http://www.ueoblog.com/post/13.html Welcome to read and reprint, reprint, please indicate the source in the form of links.