How to improve the turnover rate of the website?

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Recently in research marketing, found that there are a lot of ideas and ideas to optimize the site has a lot of help. There are three core problems in marketing: "What we sell, why we should trust us, why we should choose Us", for the website design can put these three problems in the site first screen, concise and clear display to the user for the transformation lay the foundation.

Let me share with you the real case. First question: What are we selling? In the first sentence below the navigation, we are a music training organization. Second question: Why Trust us? National top ten, world-class equipment, hundreds event competitions, thousands of outstanding students, this brief few words for a layman's first impression is that the structure is very powerful, in addition we can also see from the picture CCTV wind car pictures more users trust feeling. The third question is why do we have to choose? Learning music should be a happy, relaxed thing, but many schools are very painful, rigid and from the above picture can see the teaching environment fresh and comfortable, students lively and passionate. This is a good solution to the marketing of the three major problems, but I think it should be put some teachers and stars of the photo or the results of the award will be better, and then make adjustments if the effect is better to share with you.

After solving the three major problems, we need to introduce our "products" in detail below. Highlighting the advantages of products and selling points, such as our main focus is the Northwest's first Roland electric jazz drum classrooms and independent research and development materials. We advocate the creation of a relaxed environment and atmosphere for children to play while learning music. Speaking of selling points here, I would like to say a few words, in fact, many selling points in fact is not the real needs of users such as: gifts to send a brain platinum, good drink Blue bottle (Blue Bottle with good drink have Mao relationship?).

Now everyone in the pursuit of alienation marketing, but the real product differentiation is very scarce. Robust 27 layers of purified mineral water to us ordinary people to see is very pure, very reassuring, but in fact, each pure water is 27 layers of purification and some 32, but you do not say who knows? Selling points are sometimes just a trivial point, But when you first use this selling point, others rarely follow suit, because you are No.1 and cannot be transcended.

Finally, share a little dry goods with you, don't think about the first time or immediately let the user convert (realizable). To put bait on the site, such as our bait on the site is an appointment to try to listen to send "Italian coffee and ice tea in the United States" whether you sign up or not, I first send you something to say! There is a micro-letter on the site on the two-dimensional code, sweep this two-dimensional code there are small gifts, of course, homilies must not be able to say that send back and do not send, Now there are a lot of hype so we have to go against it and the user will first introduce the "Fish pond" and then imperceptibly ... This article from the XI ' an drum training www.newpluse.com original, A5 starting, reproduced please specify! Thank you.