How to improve the website ranking during the Spring Festival

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The Spring Festival is coming soon, which is a good time for us internet practitioners to quickly improve their rankings. Believe that many owners have encountered this situation, the Spring Festival home after the Chinese New Year, found that the ranking of the site plummeted, Baidu Snapshot has almost stopped updating, the reason is nothing but the following points:

Article stopped updating

It can be said that the more large sites can not be lax, because the major stations daily content update volume, the release of the chain is also more, so Baidu's spiders almost every day to climb, and snapshots are basically updated every day. Since Baidu spiders have been accustomed to crawling websites every day or even instantly, during the Spring Festival, if suddenly stop updating, although may still update the snapshot, but the site's trust will be reduced, the first day has not been updated, the next day has not updated, the third day is still not updated, the number of spiders will be reduced. And for the station, may have been a week to update a snapshot, but not lax during the Spring Festival, still update the content every day, Baidu Spider will think that shorten the cycle of its update snapshots, this one rise between the drop, it may lead to the change in ranking.

Ii. significant reduction in the number of visits

During the Spring Festival, everyone is busy visiting relatives, "Dou Li is", basically the internet people will be much less than usual, some sites are so, such as Yjbys Job Network, as a job search for this kind of seasonal very strong site, the annual spring Festival of those days of traffic will be greatly reduced, basically can reach about 200,000 IP , far below the usual maximum time of 700,000 IP traffic. We all know that Baidu in the rankings, the site's traffic also occupies a certain weight, therefore, the decline in the number of visits may also lead to a decline in the rankings.

So, speaking of the reasons for the decline in rankings, let's say how to quickly improve the ranking of the site during the Spring Festival. For the above two points, it is easy to think of is to keep the article update, improve the number of visits to the site. However, during the Spring Festival, which is almost the most important festival for Chinese people, to do this is obviously difficult, small station is good, as long as the webmaster self-control strong enough, spend a few hours a day can almost do to keep the article update, and for the big stations, there may be dozens of or even hundreds of employees, The effort of relying on stationmaster obviously is not enough, at this time must use some means to motivate the staff, a lot of specific methods, such as the purchase of Third-party articles, now many Granville site can hire a writer, and can be billed according to the number of articles, we can buy a sufficient number of articles before the Spring Festival holiday, each article about a dollar to a few dollars , according to the National 2013 Spring Festival holiday arrangement, according to 10 columns, each column updates 1-3 article calculation, 7x3=21 article, according to each article 1-3 yuan calculation, altogether pays 210-630 yuan, this is all enterprises can pay up. Of course, the above program is not only can be used in the spring festival, usually the same applies. Other programmes are not detailed here, the key point is to maintain the frequency of the update; There are also many ways to prevent a drastic reduction in traffic, for example, we can plan an event in the year before, the activities are held during the Spring festival, the participation of activities must be very easy, or even daily access to the website to sign in, Then can adhere to the number of consecutive days of the user can participate in ranking, ranked according to the total online time and PV calculation, here just provide a way of thinking, the specific operation of the webmaster according to the actual situation.

So, as long as your site can roughly maintain the level before the Spring Festival, and competitors of the site did not do this, then your ranking is likely to rise, the internet has the first no second, perhaps ranking to upgrade a, will bring you a lot of traffic and income, I believe this for every grassroots webmaster, are the best "red envelopes."

Many people have said that doing the internet is the most difficult occupation, others work you have to work, others rest you have a job, but I think Baidu Spider is the most bitter force of existence, day and night, no rest, therefore, in the end of the article, I wish everyone happy Spring Festival! There is no drop in ranking! By the way ask Baidu to be merciful, Give the spider an annual leave!