How to improve the weight of websites through valuable posts

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As we all know, Web site content is a very important part of the weight of the site, with the Baidu in 2013 for the basic algorithm to upgrade, we are not difficult to find, original, High-value site content on the weight of the site, The launch of the Mars plan and now Baidu is testing the image algorithm we can intuitively understand that the user experience has been the current site optimization process is a very important link, the user experience will become the basis for determining the normal development of a website, and as the most basic factors affecting the user experience, The importance of the content of the site we are self-evident, good gossip short continuation we enter today's theme, through a valuable site to enhance the weight of the website details analysis.

First, the original content of the site is the foundation of content construction. I think any article, we weigh its reading value, we have to consider the first factor is the content of the original problem, original is like a red line, is insurmountable search engine standards, because if there is no original baseline, imagine, the Internet will become a second-hand market, we illustrate, When we eat, we all like to eat just out of the pot, fresh food, even if their own cooking is very delicious, this meal can not eat we put to the next meal, imagine your appetite will certainly be greatly discounted, because any thing freshness is very important. The article is also a truth, although the hot news is the first-hand information has been a lot of industry portals, entertainment news For example, Tencent Entertainment, Sohu Entertainment, Baidu Entertainment and so on these big guys hold the most cutting-edge entertainment news, your site is a small local site, after others published similar entertainment information, You reprint or false original news content, even for the user is very reading value, but this news has long been the major media to the beat, you publish out on the reader will not have any interest in reading, because the things to know again repeat who will not maintain a lasting concern, the content of the site is also a truth, When we optimize the site to ensure that the original article is indispensable, because no matter for users and spiders, first-hand resources and information will be to enhance the quality of the site to attract users focus on the key.

Second, content needs to be readable rather than just search engines. Many times we found that Baidu like the original, good for the site to replicate a number of Taobao comments, QQ group information, and so on, these content is indeed in the original aspects of our understandable, but standing in a normal people's perspective, these words do not have any distinctive theme, just in the straightforward and have no point of view With the continuous upgrade of Baidu algorithm, a messy article, users will not be patient to read, resulting in the result is open the article after seeing these shoddy articles will directly turn off the Web page, so that the result is the site jump rate is very high, then Baidu will be based on the details of this bounce rate to judge the quality of this article, The jump rate is no more than two reasons or the Web site is not accessible, or the content of the site is worthless, no matter what one aspect of Baidu can endure the limit, the weight of the site is down the right rank drop even the site is K will happen, because a user experience bad site Baidu is relentless. Therefore, I think as far as possible to write their own relevant articles, if their own limited ability to go to some industry website to learn some news information, according to their own understanding to write, such as writing some recent events of the book, the recent news of some aspects of the view of the analysis and so are worth digging and writing material.

Second, the quality of the article must be for the sake of the user. We create any article before, must be aware of, I write the purpose of this article is what, can provide users with practical help, if the article is just for Baidu SEO optimization, I think such articles as far as possible not to publish, Because Baidu algorithm upgrade some SEO traces of the article is obviously the right to drop is inevitable. Here we have to analyze the user's search behavior through the search engine is to find the demand, their own certain aspects of the existence of Baidu to find relevant knowledge to make up and learn, in other words is to find something useful for their own, Therefore, it is imperative for the article to provide valuable and helpful articles for users in the construction process. It is especially important to have some skills or knowledge that are helpful to the user on some professional or academic websites.

Third, the highest level of construction of the article is to attract users ' attention. What kind of news can attract users ' attention? The author thinks that is and the user distance recently, lets the user really empathize with the thing, for example I oneself is makes the Lan Tanyu the Information class website, this time how lets the user feel different at the time point? We know New Year's Day just past, can be New Year's day before the Advent, Extension can be in any one of the holidays before the arrival of the site to add related to the holiday of jade industry dynamics or other brand recommendations, etc., or holiday discount measures and so on, I think that attention to these details, with the freshest information to fill this gap, Instead of just updating some of the daily news for the site, these daily news a lot of information about the site are doing, the reader has already produced visual fatigue, this time only a different way to the unique side to provide our users, of course, the above is only a case, may be different product promotion methods are not very consistent, We have to do is to find differences, so that the site as much as possible to provide users with other sites can not provide news information, this time to fundamentally obtain customer recognition.

Finally, the author concludes that with the continuous upgrading of Baidu algorithm and search engine for user behavior analysis, these see touch things, I think will be further reflected in the site optimization process, how to pass some hidden things, for our website to provide hard data support, I think is the site optimization, Content construction process needs to understand and grasp the key factors, site optimization at this stage is to experience and detail, well, the above article by Lan Tanyu http://www.029lty.com original webmaster nets, reproduced please indicate the author's copyright information, thank you for your cooperation.