How to improve Web site Trust

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Web site Trust is a measure of the quality of a website is an important standard. Webmaster through often understand the site update frequency, including frequency, included amount, user flow and other indicators to judge the site trust, from the detailed analysis of the current operation of the site. To this end, improve the credibility of the site is essential, then how to improve the trust of the site to reach the final conversion rate?

One, improve the search engine trust degree

1, improve the use of domain name time

Presumably a lot of seo-er should understand, relatively remote domain name is very advantageous. The earlier the domain name registration time, the more advantageous to the website rank. Because of how many seo-er are willing to spend more money to buy old domain names, but also on the network there are many domain name investors exist.

2. Choose a stable space

Baidu Spider will visit the website through thousands of links on the internet, it is obvious that the stability of the space is vital, if the space is not stable for a long time, it causes the spider to avoid the door frequently. Over time, spiders will also be irritable, will lose their temper, after a long period may not crawl your site. In the long run, the site lost the trust of the search engine, the collection of natural decline, snapshots are naturally not up to pace, and even cause a snapshot back file.

3, the production of XML site map

XML Sitemap is to tell search engine site's overall structure, easy search engines more timely and more complete understanding of the site situation. XML-formatted site map, similar to the Http://www.***.org/sitemap.xml,xml site map was created mainly to the search engine, so as to help search engines to better understand your site all the pages, easy to crawl and crawl spiders. Whether Baidu search engine or Google search engine has already perfected this function, as a new site webmaster do not hesitate to submit to facilitate the spider in a timely and effective crawling and crawling, XML site map for the spider faster and more effective crawling site to make a huge contribution.

4, reduce the dead link of the website

Spiders crawling, is the link is connected, if the site itself appears a large number of dead links, spiders crawl to a page, tracking connection, leading to the spider around the wall, not only will lead to spiders crawling efficiency, more important is to give up one or more of the opportunity to establish an index.

5. Simple website Structure

Spiders crawl is also like to walk the simple road, a wide range of complex spider webs will cause spiders lost direction, repeat crawling, this will lead to spider crawling efficiency, if the site is larger, it will seriously affect the search engine spiders crawl efficiency, resulting in slower snapshot updates.

One, enhance the user trust degree

1, the original article is not less than

No matter how perfect the search engine, how to improve, high-quality content is the long-term sustainable development of the road. When it comes to search engine optimization rankings, you'll hear it again and again: content is king. In fact, content is one of the elements that affect search engine rankings. The primary consideration of content is quality. High-quality content not only enrich the site itself, but also create a good search engine well included in the solid foundation.

2, good breadcrumbs navigation

Good breadcrumbs are essential for users, who can clearly and easily navigate the current location and simply find the requirements page.

3, improve the site search function

Baidu search function is constantly improving, continuous improvement. Visible, the need for search users is getting higher. So how can we not consider the search function in the station? The search function in the station must be strengthened, which is an important performance to meet the user experience.

The article is written by Chongqing SEO (http://www.seoread.org/post/website-trust.html), when reprinted, please indicate the source by link form.