How to improve website viscosity by using community

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我们做网站的最终目的是为了什么?当然是为了赚钱!可是怎么样才能赚钱呢?只有忠诚的客户!怎么样才能让目标客户变为忠诚客户呢?这就不得不提到一个词，网站粘度!在提高网站粘度的各个产品社区对于网站粘度作用巨大! People say one thing to achieve the ultimate will have unexpected effects appear! Below I will be from the Community content three aspects to talk about their own community to improve the site viscosity of some views!

The entertainment content attracts the flow

According to China's Internet application survey, more than 60% of our netizens use the Internet to entertain the application mainly! This determines the entertainment content of the community can be very good to attract traffic! As one of the three major portals of NetEase, the original rich entertainment community work not! As long as the content of the entertainment is shocking, surprising enough, Mysterious enough to attract the public eye! To flow, we should fill our community with entertainment content!

Second, the professional content to stabilize customers

A website must be able to enable netizens to realize that there is a gain, he will be attached to this site! As the boss of China's Business-to-business website, Alibaba is relying on professional community to stand up! Professional content must be compatible with this site, or even to achieve complementarity! like Alibaba, Its community with a variety of business skills knowledge as the main content, which is consistent with Alibaba website, so that customers in doing business while improving their business level!

Third, interactive content feedback customers

People always have selfish, and small cheap also can let a person can get great satisfaction! Through interactive content to give customers a little benefit, so that customers have a feeling of home! Taobao officially by virtue of the community, so that their popularity has been a greater promotion! The rich interactive activities that fill the entire community So that customers are satisfied at the same time do not feel like Taobao!

So how does a website really choose between these three kinds of content? Below I will pass the example to everybody to say concretely, the World factory NET community! The World Factory network in the initial stage of the site, not very attention to the community, in doing a good job at the same time, but found that the site traffic is still hovering before, no improvement! Then the World Factory network noticed that A website must rely on good community operation to get continuous improvement! In the early days of the community operation, a small number of visits, through entertainment gossip content to achieve the amount of ascension, although the amount of access is one-time, but to the site to improve the community has laid a good foundation! Later, by virtue of professional content to make the website viscosity significantly increase! Through interactive activities, to give customers advertising publicity, so that customers have a profound impact on the world factory! That's why the world's Factory network has reached the current 190w! of 80w traffic from the beginning of the year.

A good site, is a good customer viscosity, and customer viscosity but rely on the community to achieve! The community provides not only a variety of content services, but customer psychological satisfaction! Website viscosity, is also the customer's psychological recognition of the site! Run a good community, I believe your site will be better!

This article by the World Factory net http://ch.gongchang.com/writes, welcome reprint, Reprint please indicate the source