How to increase local traffic by bidding promotion

Source: Internet
Author: User
Keywords Bidding promotion local traffic
"For example, I want to do the Guangzhou area of hair removal if the key words: hair removal will trigger the key words in all regions of Guangdong: Guangzhou hair removal Compared to the previous situation in Guangzhou local rate is higher, I would like to ask what way to improve it? "&http://www.aliyun.com/zixun/aggregation/37954.html" >nbsp; This problem has a certain representativeness, after all, local consultation volume of the transaction probability is relatively high, and the bid is the ROI, so this question is very valuable.   First to share my idea of operation:   I. Controlling the proportion of regional and non-regional words   This is a basic work, if the geographical term and non-regional words in the account of the proportion of congenital imbalance, then the late adjustment is very laborious. Because each person's hand account situation is different, for this, can only make a general idea, but also need everyone to slowly operate the test.   In any case adjust the ratio, keyword conversion rate is a very important assessment indicators!   Second, non-regional words corresponding to creativity + geographical   This is also now a lot of semer take a way, such as the first creative title written [Guangzhou], [limited Guangzhou]. This method can be used to filter out part of the field clicks, thus saving a portion of consumption.   Third, the promotion of non-regional words corresponding landing page marketing   keyword Bring click is only a beginning, the emphasis is also on the transformation of the road also ability. For the non-regional words, especially the landing page to transform the ability. "Why don't I go to your place instead of spending it locally?" "Landing page is to give visitors a reason!"   The name of the city outside "Guangzhou"   since the target population is determined to be concentrated locally, traffic in the field will be avoided as far as possible. (here need to have strict data analysis to do support, otherwise it will cause mistakes!) We can not lose all the names of cities except Guangzhou in the promotion unit level.   As to why it is the promotion unit level, this is my personal habit: to promote the planning level, no different keywords, promotion unit level, no all the same keywords.   for the above sharing, there are two aspects to explain:   1. Share the personal ideas, just as a reference, you can also share their own better practices. In the process of sharing, you and I will learn more!   2. Some friends ask, why not say more specific operation, these ideas seem to know everyone. However, I think that these ideas may still have friends do not know, perhaps they still have some help. As for the specific operation, this actually said also did not have much effect, because everybody's operation actually is similar.  The difference is, do we do these things to the extreme?   Small head bidding software to provide trial writing.   Service Hotline: 025-68781274   on duty qq:1966359893   in person to provide full technical support.   Official Address: www.ppctui.com
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