How to increase search visibility through blog optimization

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The popularity of personal blogs has inevitably extended to the business world. Many network marketers have realized the value of blog marketing, but also to solve the problem of blog marketing methods, such as through blog optimization to increase the visibility of search engines and so on. Therefore, how to use blog to carry out network marketing is becoming a highly concerned problem of network marketers.

From the search engine's point of view, search engines like those rich content, frequent updates of the site, which coincides with the blog site features. So U.S. search engine marketing service provider morevisibility.com in a report on blog marketing to remind network marketers how to optimize the blog to increase the site's search engine visibility.

Morevisibility's technical director Joe Laratro, in his report, presented the following blog optimization recommendations to their business customers: The blog's theme revolves around a set of predefined keywords. The entry title of the blog should appear in the main keywords, the same keywords in the blog body appropriately mentioned. At the same time, he thinks, blog content should be simple, easy to read and browse, do not pile up a lot of pictures. and update the content frequently, at least once a week. Generally speaking, the more frequent the update, the higher the popularity of the blog and the visibility of the search engine.

In addition, Morevisibilty specifically advises online retailers to use commercial blogs to increase their visibility and exposure to customers. The report argues that business blogs are equivalent to opening a new channel to reach consumers.

China's authoritative Internet research agency has reported on a survey by market research firm comscore about the characteristics of bloggers: bloggers are more commercially valued than average internet users. Bloggers are younger, richer, use broadband, and spend more online than the average internet user. Therefore, the use of blog promotion, targeted audiences are active netizens, which is also the advantage of the enterprise to use blog marketing.