How to increase the click rate of local advertisement

Http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu promote how to enhance the local click rate of keywords, this problem has a certain representativeness, after all, local consultation volume of the transaction probability is higher, And the bid is the ROI, so the question is worth discussing.


 


Small head Intelligent bidding software small series first to share my idea of operation:


 


one, controlling the proportion of regional and non-regional words


 


This is a basic work, if the geographical terms and the proportion of non-regional words in the account inherent imbalance, then the late adjustment is very difficult. Because each person's hand account situation is different, for this, can only make a general idea, but also need everyone to slowly operate the test.


 


in any case adjust the ratio, keyword conversion rate is a very important assessment indicators!


 


second, non-regional words corresponding creativity + regional


 


This is also now a lot of semer take a way, such as the first creative title written [Dongguan], [limited to Dongguan]. This method can be used to filter out part of the field clicks, thus saving a portion of consumption.


 


third, promotion of non-regional words corresponding landing page marketing


 


keyword Bring click is only a beginning, the emphasis is still corresponding to the transformation of the road also ability. For the non-regional words, especially the landing page to transform the ability. "Why don't I go to your place instead of spending it locally?" "Landing page is to give visitors a reason!"


 


Four, do not lose "Dongguan" outside the name of the city


 


since the target population is determined to be concentrated locally, the flow of the field will be avoided as far as possible. (here need to have strict data analysis to do support, otherwise it will cause mistakes!) We can not lose all the names of cities except Dongguan in our province at the promotion unit level.





as to why is the promotion unit level, this is my personal habit: the promotion plan level, does not have the different key words, the promotion unit level, does not have all the same keywords.


 


for the above sharing, there are two aspects to explain:


 


1. Share personal ideas, just as a reference, you can also share their own better practices. In the process of sharing, you and I will learn more!


 


2. Some friends are asking, why not say more specific operation, these ideas seem to know everyone. However, I think that these ideas may still have friends do not know, perhaps they still have some help. As for the specific operation, this actually said also did not have much effect, because everybody's operation actually is similar.


 


Small head bidding software to provide trial writing.


 


Service Hotline: 025-68781274


 


on duty qq:1966359893


 


in person to guide, provide full technical support.


 


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