How to increase the customer's retention of the website

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Network Marketing and do traditional marketing, like, can not do one-time. The site has back visitors, as important as the physical store has an old customer. This is the only way to improve performance. We must do a good job of the website, learn to follow up and service customers, so that customer satisfaction, sticky customers, so that customers many visits, multiple purchases.

1, provide free service, let customers taste and buy first.

Free first taste, paid after buying is often used in a marketing strategy. We often see a free tasting in the supermarket, free trial drink promotional activities. I've done this work myself before.

I used to do the traditional offline FMCG sales work, my first job was a promoter, when our sales were national championships. That's what we did.

We aim specifically at children, a look is the parents take the child to come in, say hello to the children, expression and tone are the same as the child, and will always maintain the same status as the child. I usually say, "Hello, little friend, give you a taste of good food." ”

Usually, the mother will always say hello and eat is not delicious. At this point, I immediately shifted direction, turned to the mother, and told him that this thing is natural, how good, there are several flavors. With that, I'll tell her what else to buy now.

I have been a promotion supervisor from a promoter. Later, we all day to promote the promotion of the dialogue mode, compiled the training. This model does help us achieve good results.

This is the first free, after the first taste after the purchase sales model. This mode of sales is also applicable on the website. In other words, online and offline means should be the same, but the pattern has changed, in the network, many products we have no way to let customers directly use, can not let customer experience. But that doesn't matter, as long as our back-Office system can keep up.

We can also implement this free experience. Make our profits out, do not need customers to pay the freight, do not need customers to spend a penny, can try our products.

This strategy is equivalent to a long line, the client's head is very bright, everyone knows how this free is going. If our products are inexpensive, high quality, the final customer will be willing to pay the "silver". Thought can learn from others, methods need to create their own, this idea we might as well take a use, but your reason to be legitimate, to be able to allow customers to accept.

2. Continue to follow up customers, increase the number of purchases

Why continue to follow up customers? Because the customer is very easy to "forgetful", if we do not follow up in time, the customer may patronize once again don't remember us.

Follow up on the customer's traditional marketing in the online more than most see, often sales staff, customer service staff to call customers, or visit directly. So, how to do online marketing should follow up?

Usually, the tool we follow up with the customer is email. That's what EF education does. They usually get people to sign up online, and then offer free learning opportunities for their clients. After the customer is free to learn, the staff will email these free trial customers to follow up.

In emails, they tend to say:

Hello, I am EF's xx. It is like this, you in the previous time in our company's website registered information, said you are interested in learning English, we try to call you, but did not contact you, I hope you receive the mail as soon as possible call us back. My toll-free number is XXX. By the way, the November limited-offer schedule allows you to receive two free courses each month for successful applicants.

Why would they use email to follow up? We all know, in the website registration, people generally will not leave the phone to each other, afraid of being harassed, but the mailbox must be filled in, because after registering in the website, must log into the mailbox for verification to use, so the mailbox is often true, Customers can definitely be contacted via email. When the customer is registered, leaving the mailbox, we can contact the customer by mail. Also, when contacting a customer, you can describe the customer registration thing. Of course, in the second half of the message, add a reason for the customer to buy. This will allow customers to patronize our website again and buy products.

3. Through a variety of channels to promote customer referrals

Developing new customers is a headache for many salespeople. It has been counted that the cost of developing a new customer is 7 to 10 times times that of maintaining an old customer. So is there any way to expand the customer, so that the sale of a more simple method? That's prompting the client to introduce. Let customers help us introduce customers, less time-consuming, low cost, high success rate, can be said to be the world's easiest sales model.

One customer will make our sales job easier. This customer will be obliged to help us promote. They and we are like friends, meet the right person, will be our website or product recommended to him. They have no claim on remuneration. Of course, this client is a welcome minority. In addition to this situation, we have to find ways to develop channels, to find methods to enable customers to introduce the referral.

(1) Establish the member integral system

Now many mall-type sites are built with membership points system: Buy products can get points, write comments can earn points, different amounts of points can enjoy different levels of discount, you can use points in exchange for the goods inside the mall. These are the strategies used by many shopping malls.

There is also an integral way, that is, after the introduction of the customer, the introduction can get points. The more people who introduce, the more points they get, the higher the level of natural integration.

(2) Direct benefits

This is a more direct and realistic approach. To put it simply, it is a benefit to the person who introduces the help website. Specific methods can be direct commission, kickbacks, can also be vouchers and rebates and so on.

(3) Arouse the sentiment and interest of the visitor

Most of the time, customers are brought in through the experience of their friends. They also have the same interest because they see people around them who are using some kind of product, get some kind of discount or benefit.

I didn't have a credit card before and found out that I didn't have a credit card. I have a little story when I do my credit card. One day we had a meeting and a colleague said it was his treat. I thought he was rich. He said that a credit card would be a discount. I'm interested in hearing it, and I don't have a credit card yet. Then, the colleague sent me the website of the bank, I clicked on the link, filled out the information, and soon my credit card came down.

The salesman is very tired, there are so many customers waiting for us to develop, and we do not have so much time and energy. Well, what do we do? If we can do something about it. Existing customer launch just, let customer become salesman, our performance will grow rapidly, our company can really grow. Maybe it will be a bit time-consuming, but we have to do something about it.

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