How to increase the external links of tourism E-commerce website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network promotion has become a tourism E-commerce site a crucial promotional model, a variety of tourism sites to dizzying, fierce competition is the flames of wars. When a tourism site construction, in addition to the regular updates every day, how to promote their own website, so that the site quickly bring users is the site operators are the most concerned about the problem. And in the process of website promotion, external links for the ranking of the site has played a crucial role, the key is how to add to the site outside the chain, how to add some of their own site high-quality outside the chain, SEO is the most efficient way to promote the site, want to do SEO must create a large number of high-quality outside the chain. Here to share some experience to everyone, I hope to optimize the ranking of the site to help. Now the author to Easy map travel site as an example to introduce the following several ways to increase the chain.

First, the soft article marketing:

Stand in the user angle, industry angle as well as the media angle to write some high-quality articles, published to some website platform, if can be reproduced by a variety of web sites, will achieve very good results. This way to achieve the effect of the first is to quickly improve the site's PR value, add weight after the search engine can achieve better results. More from the business perspective to write soft text, through the question and answer way to make more users trust your site.

1. Soft paper Publishing Platform list:

ITBEAR:www.itbear.com.cn

Webmaster Information: www.chinahtml.com

Webmaster China: www.zzchn.com

China Webmaster Station: http://www.chinaz.com

Webmaster Network: http://www.admin5.com/

discuz!:http://www.discuz.net/

laggards: http://www.im286.com/

phpwind:http://www.phpwind.net/

Push: http://www.tui18.com

Portal: http://www.menhutong.com.cn

2. Publish Soft Form

A, industry news, company-related news. The key to this type of form is to have a sense of the news, and fast. such as Itu-the country's largest budget hotel booking platform.

B, industry review, industry analysis. The key to such a form is a deep enough understanding of the industry and a sharp and original view.

C, celebrity interview, industry interviews. This method is mainly to use the strength of celebrities to enhance their own brand form, the key is to have a certain network resources, to know how to do interview skills.

D. Experience sharing. The focus of such articles is to have a certain value, to really help users, can let users learn something.

E, original resources. Soft text can also change the form of performance, such as resources. Can be software, e-books, analysis reports, project templates and so on all industry-related, and users are very much in need of resources.

Two. Blog Marketing:

Blog list:

Baidu Space: http://hi.baidu.com/

Sina Blog: http://blog.sina.com.cn/

NetEase Blog: http://blog.163.com/

News blog: http://blog.hexun.com/

Sohu Blog: http://blog.sohu.com/

(1) The establishment of the relevant industry circle, issued invitations to invite a large number of friends to join the circle, gathering circle of popularity, such as the company can establish a website named Easy Map Travel Blog Circle.

(2) More to join the relevant industry blog circle, especially the popularity of the more prosperous blogosphere.

(3) More published original or hot articles, so that the blog was recommended to enter the blog post ranking.

(4) After the hot articles of other blogs, post comments for promotion.

(5) Blog and add Friends, and more popular Bo friends. Bo friends recommend each other, comment on each other.

Three. Forum Marketing:

Forum List:

Famous forum post, in the popular forum to write some travel guide, or travel agencies with a group of photos, and then leave the website address in the signature, such as my signature is easy Map Travel network, of course, some places can also add hyperlinks, that would be better. If the picture is pasted directly into the company's website instead of uploading it in the forum, a considerable number of professional users will find the company's website by looking at the image's address, which is a way for some forums not to leave a Web site. If you can have a good creative theme, much attention to the vast number of netizens, will soon fire up.

Mop http://www.mop.com/

QQ http://www.qq.com/

Sina http://www.sina.com.cn/

NetEase http://www.163.com/

Sohu http://www.sohu.com/

TOM http://www.tom.com/

China net http://www.china.com/

MSN China http://www.msn.com.cn/

Design topics

Story serial type, that is, writing experience, the purpose is to impress people, in the hearts of resonance. For example, to write a business experience, the use of a product experience, such as diary version. Doping the comments to feel the main, this will be a long series.

Knowledge-sharing (experiential), mainly write personal understanding, some experience, etc. This is the sharing of knowledge. But this is different from the general experience of the post, in order to attract discussion, to design a serialized form. For example, the use of a product tutorial, combined with their own actual situation-such as what to do first, and then combined with the project to say how to do so.

Advice-oriented, to a "plot", and then to netizens for help. This should be well designed, and many uncertainties, because the follow-up content is based on the content of others to continue to paste, if the direction of deviation, that is, how to guide are not necessarily able to pull back.

Four. Interactive Knowledge Platform Marketing:

Now pop ask Love asks. Baidu knows such questions and answers system. In these sites can search your site's keywords, to answer those unresolved questions, of course, in the relevant questions to answer the time to leave your own website address. There is a reference below the encyclopedia can leave their own domain name address, such as easy Map Tour, www.etuyou.com Many people have also used this method has a certain effect.

Interactive Knowledge Platform list:

Tianya question and Answer: http://wenda.tianya.cn

Baidu knows: http://zhidao.baidu.com/

Baidu Encyclopedia: http://baike.baidu.com/

Interactive Encyclopedia: http://www.hudong.com/

Wikipedia: http://www.wikipedia.org/

News Encyclopedia: http://wiki.hexun.com/

Soso ask: http://wenwen.soso.com/

Soso Encyclopedia: http://baike.soso.com/

Sina loves to ask: http://iask.sina.com.cn/

Yahoo Knowledge Hall: http://ks.cn.yahoo.com

Five. Exchange Links:

Website Exchange links, also known as links, reciprocal links, interchange links, etc., is a certain resources complementary advantages of the site between the simple form of cooperation, that is, on their own site to place the other site logo or site name, and set up the other site's hyperlinks, so that users can find their own site from the cooperation site, Achieve the goal of mutual promotion. So often as a means of web site promotion.

Six. QQ Promotion:

Can use QQ information, QQ signature, QQ space, QQ group to promote, and even use QQ hanging machine software to promote. The most can bring traffic or QQ group promotion, can add industry group, strengthen peer exchange, but also can better promote the website.

Seven. Figure pick, Net pick, favorites: Some wonderful content of the page, pictures or articles added to every day to pick, Sina Vivi, QQ bookmark, Baidu search hidden, Yahoo collection, etc., so like the content of netizens to read, collection.

Sina vivi:http://vivi.sina.com.cn/

Baidu Search Tibet: http://cang.baidu.com/

Dispatch: http://bookmark.hexun.com/

QQ Bookmark: http://shuqian.qq.com/

Yahoo Collection: http://myweb.cn.yahoo.com/

Eight. Open Directory submission: You can submit dmoz, Yahoo and LookSmart, can be included in the three well-known network directory, the PR value of the improvement is very rapid. In order to ensure the success rate, and so on the site is ready to submit, and try to submit a more detailed directory. Hao123, 265, 114 and so on such a navigation station can bring a good steady traffic, there are a number of professional tourism web site Daquan, website Alliance. After the collection is also counted the external link of the website.

Open Directory:

dmoz:http://dmoz.org/world/chinese_simplified/

Category: http://www.at-lib.com/

Chinese Category: http://www.all-list.cn/

First Chinese Category: http://www.1odp.cn/

15AD Catalog: http://15ad.com/163/

Web site Navigation:

Good 123 Web site home www.hao123.com

2345 Website Navigation www.2345.com

5566 Wonderful web site www.5566.net

1616 Website Navigation www.1616.net

265 Internet navigation www.265.com

Nine. Search engine login: The domain name submitted to the major search engines, such as Google, Baidu, Yahoo, Sohu/Sogou, TOM, Sina, NetEase Youdao search.

Baidu: http://www.baidu.com/search/url_submit.html

Search: http://ads.zhongsou.com/register/page.jsp

Google:http://www.google.com/intl/zh-cn/add_url.html

tom:http://search.tom.com/tools/weblog/log.php

Yahoo China: http://search.help.cn.yahoo.com/h4_4.html

10. Industry Web site: The site to the existing commodity information directly on these platforms, you can improve the brand awareness of the site, you can also directly look for opportunities or traditional business customers and cooperation opportunities.

Industry website:

Alibaba http://www.alibaba.com/

HC NET http://www.hc360.com/

11. Search Engine Optimization

Search engine optimization, now the search engine for a site traffic is already very important. If other channels are not fully utilized, it is likely that most of the site's traffic comes from search engines. You can set keywords on some site topics based on the type of site, if Itu is to do tourism e-commerce, it can be set "hotel reservations", "Budget hotels", "hotel reservations" and other keywords, but also in some destinations keyword, brand keywords, such as "Hangzhou tourism" can appear in the home page, There will certainly be very direct benefits. Destination keyword competition is fierce, so be prepared for long-term combat.

12. Mail Marketing:

1. E-mail: Get the first attention through the extensive mail message, use the Professional mail tool, collect the electronic mail address in bulk. Message title to "standard", do not let netizens mistakenly think it is junk mail.

2. License message: Establish mailing list, through the user license, to the mailing list users (customers and visitors) to release product information, such as coupons, new products and other promotional information, get regular, directional publicity effect.

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Itu (www.etuyou.com)-the largest budget hotel reservation platform in the country