How to increase the traffic of the website?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

How to increase the traffic of the website?

The site's traffic reflects the value of the site, in particular, Baidu Index, the hot keyword, when the number of PV browsing, will lead to a decline in the site keyword rankings, for now more and more attention to user experience Baidu search. Even ranked, optimized site can not escape the fall of doom. Because, Baidu will be based on the amount of traffic to determine your site can not give users valuable things, we must always pay attention to the flow of the site, to ensure its corresponding quantity and quality (access to the page number, browse time and bounce rate, etc.). How to increase the traffic of the website? is the topic that every stationmaster is concerned about.

Increase the flow of the site of the method, the impact of the site's flow factor there are many, methods are many, with a word to generalize "station outside the station optimization, online promotion". Not every method has to be used, we can choose some of the most effective methods, of course, there are some ways we have to do. The details are as follows:

One, station outside the station optimization,

1, site optimization, including the speed of the website, security, site layout style, program plug-ins, content and keywords settings, site functions, the site within the chain;

1.1 The speed of the Web site to choose Stable performance, high security server, conditional on their own to establish a separate server, to ensure that visitors, search spiders can quickly open the site. Now the search engine began to load speed as a factor affecting the ranking, the faster the load, ranking naturally higher, slower, will lose more than 50% of the flow; In addition, reduce unnecessary elements on the page, reduce the size of the picture, the site should be regularly checked to see if there is a black chain of the situation, to ensure the health of the site.

1.2 Site layout To achieve orderly, easy to browse. Website style to simple atmosphere, aesthetics mainly, increase the user's goodwill to the site.

1.3 Program Plug-ins can be optimized to add plug-ins to reduce load time to further the opening speed of each paging, but also reduce the load on the Web server, add share tools, some text links in order to be conspicuous can be replaced by buttons, you can get more clicks; using HTML pseudo static Web site programming, It is advantageous to crawl and collect the website, avoid too many useless pop-up windows or calling programs.

1.4 Content and Keyword settings site content of the original, rich content, practical is to cause visitors click, bring the key to traffic, so we have to write attentively to avoid a large number of content collection. In order to ensure the content of the animations, we can insert some original pictures in the article (its ALT attribute can add keywords, pictures add links), sometimes can be relaxed, add some interesting pictures. Add the relevant anchor text inside the article, guide to the corresponding page (pictures and information to add links, it is also a way to increase traffic, when others copy your information to other places, and then spread to another platform to achieve "viral transmission" in addition, we can. Use festivals or recurring events as a topic. Write some of the events related to festivals or regular events, and the flow of traffic will increase greatly. such as Christmas, elections, the Olympic Games, the World Cup and so on festivals and events. Can also write some controversial articles or social recent hot news. These can bring considerable traffic, but we have to master a degree, we should try to ensure that the relevance of our site.

When we write an article, we should understand a little. The articles we write are not just for search engines, but more for visitors. So we can not write to optimize the purpose of the keyword. According to the Netizen's search habits to explore the long tail type of keywords. In order to achieve a high degree of information matching, ranking by the front, resulting in traffic. Keyword settings are important factors affecting the site traffic, we can not blindly to set up, need to observe other peer-set keywords, reference Baidu index. Choose words that can really bring traffic and create benefits. General website Keyword Optimization program for the site's overall optimization-the main keyword optimization-long tail keyword optimization

In addition, the choice of multimedia tutorials and news materials, citing the government's official document content is also a good way to bring traffic.

1, 5 Web page title refers to the title of the page, located in the HTML code header between the label, access to the page appears in the top of the browser title bar. This is a very important page SEO factor. It should be confirmed that each page of the site has a unique page title, and keyword settings, description of the function of the site collection function, site search function, website message function: BBS function, document download function; Every time you update the article, there are articles, recommended features, the website has bulletin board;

1.6 The internal chain of the site to choose High flow, the weight of high health outside the chain, the outside of the chain as far as possible there is a reverse link, to ensure the quantity and quality of the chain, no dead chain; Each article can realize the relevance of the interconnection, or related pages or the next page display; Navigation bar should have text display of the first level column;

1.7 can register more than one Chinese domain binding website, increase the amount of search

2. Optimization of links outside the station

To ensure that the information released to attract customers to visit our website, generate traffic. Choose the weight of high, popular, and the relevance of the platform to publish our website information, we also focus on the content of its own quality, from a number of angles to guide customers, such as the advantages of products, honor, engineering cases, technical services, after-sales service, the strength of the company, application areas such as the theme of the distribution of links outside the Common publishing platforms include forums, blogs, consulting, portals, bookmarks, etc.

In addition, there is a flow of small tips, you can go to the recruitment site to publish recruitment information, the use of the psychology of job seekers. You will definitely visit your website to find out about the company.

Second, online promotion

1. Online Promotion

If the station outside the station optimization considerations are more SEO optimization technology, then online promotion. We need to bring the spirit of network marketing into it, so as to ensure reliable traffic.

1.1B2B,B2C website Shop Promotion

For corporate websites, Alibaba, Hui Cong, Taobao these platforms, we are bound to establish their own shops. Use this to bring traffic, in addition to the shops, we also don't let go, find out one by one of the registered release.

1.2 Choose various forms of promotion, Specific: blog promotion, pictures of viral marketing, forum promotion, e-mail promotion, QQ mass information QQ Mini portal promotion, advertising Exchange promotion, network pick promotion, Word-of-mouth promotion (such as answer Baidu know, search for questions, write the national top ten rankings, etc., To the information site to publish news articles, citing government documents, etc.

1.3 Web site to promote their own online activities

2, Offline promotion

The specific way has the media website publishing plane, the media advertisement release; business cards, newspapers and periodicals, promotional materials, product packaging, gifts, advertising shirts; organizing large events: Word of mouth, etc.

The above is how to increase the site traffic of the specific methods, the focus of this article is to optimize the site internal and external to bring the flow of methods. You insist on, think more. Because do site traffic station is a long-term work, do not look at short term no effect to give up, every day a little hard, slowly can see the harvest. The above original data originates from the tropical www.huarui999.com