How to increase the user stickiness of E-commerce platform, financial services is the most advantageous

Absrtact: Master Chess pay attention to the layout, the worship of Taiji culture Ma Yun has already laid the financial Bureau: from the trading platform to the payment platform, and then to the credit platform and financial platform, a huge network of financial empire has been ready. An important son of a chess game

Master Chess pay attention to the layout, the worship of Taiji culture Ma Yun has already laid down the financial "bureau": from the trading platform to the payment platform, and then to the credit platform and financial platform, a huge network of financial empire has been ready to be.

The important son of the game, seems to be "Ali Bank." However, the September 7 Internet financial Waitan Forum, Alibaba Small Micro Group CEO Pengley openly denied that the "establishment of the network Bank" application. Yesterday, Ali small micro group official still said "no comment."

In September 2012, Ali Group completed the Yahoo 7.6 billion dollar share repurchase plan, the National Development Bank of the transaction provided 1 billion U.S. dollars in bank loans. Mr Ma also took advantage of the introduction of CIC and the country's financial sector.

"The significance of the latter two is not in the context of simple financial assistance, but the support of subsequent financial policies." "One of the investment bankers close to the project told the first financial daily that Ali's network bank was ready to build on the credit database and customer resources."

IBM Senior strategic analyst Wang Yu believes that Alipay in the past only belongs to the fund to pay the clearing channel, the funds are only "passers-by", once Alibaba has a bank, become a capital allocation, means to master the "capital chain of the engine", will activate the entire financial layout; The successful experience of the balance treasure can also lay a good foundation for the Internet investment, and the education cost of the customers of the network bank is obviously reduced.

However, he also believes that the return to the current regulatory environment, according to the "Personal loan management interim measures" stipulated in the loan survey should be based on field investigation, indirect investigation supplemented by on-site verification, telephone inquiries and information consulting and other means. This is tantamount to killing Ali Big data advantage. After being stripped of "weapons" by the unarmed Ali, even if a bank licence is applied, it is difficult to make a decision with other big banks; "If Ali opened the Internet bank, it would be incorporated into the rules of banking regulation, which means that the regulation of Ali's financial business may be more stringent, and the Internet financial innovation gene is not effective."

Another interpretation is related to Ali Group's IPO.

After a "ransom" deal with Yahoo in May 2012, Alibaba has been carrying a fairly large market-valuation pressure. According to the agreement, Yahoo on Alibaba's future IPO standards have been redefined, the Ali IPO should be no less than 3 billion U.S. dollars, the IPO issue price than Ali repurchase Yahoo shares per share premium of 110%. According to Alibaba at the time of the 35 billion dollar valuation calculation, the future IPO Ali market value will need to reach at least 73.5 billion U.S. dollars.

In other words, if Alibaba cannot go public for more than $73.5 billion trillion over 2015 years ago, Yahoo will be able to handle its own shares, Yahoo or the big shareholder. Obviously, this is definitely not what Ma is willing to see.

Ma Yun in front of only a road, high prices listed. However, the industry habitually use ebay as a reference to Alibaba. On October 1, 2011 ~2012 Year September 30, ebay revenue was around $13.46 billion trillion, while Alibaba was about $4.083 billion a year, less than ebay's 1/3.

Now that ebay's latest market capitalisation is around $70 billion trillion, can Alibaba's valuations exceed ebay's?

"Ali IPO needs storytelling, and internet banking has great imagination." "On the investment bank revealed to reporters, although Ali group plans to pack the listing part does not include Alipay, Ali small loans and other financial services; But the financial business is actually related to Ali Group's other business, for example, how to increase the user stickiness of E-commerce platform, financial services is the most advantageous.