How to innovate is the key to the development of electric business

The bottleneck in the development of electric business, calling for new forms of online shopping

From authentic Playboy brand packs to Zippo lighters, from 360 portable WiFi to Virtual Q coins A dollar mall merchandise dazzling. With the rise of the electric business, the people's living habits have undergone great changes, can buy a desirable goods at home.

Electricity dealers in the domestic market springing up, is expected to 2015 Chinese electricity business turnover will reach 3 trillion yuan, is 2012 2.3 times times. With the growing maturity of the Chinese market, the competition of major electric power companies has entered the white-hot stage. When the traditional electric business development model is bogged down, the one-yuan purchase is rising rapidly with its unique management concept.

The development and competition of electric business

The domestic electricity market presents a blossoming situation, in addition to excellence, the Beijing-east platform of the nature of the consumer, in the clothing, footwear, cosmetics and other vertical areas there are more than the website.

As the electric business industry matures, the professional vertical platform gradually evolves into a large-scale comprehensive platform. such as the book of Dangdang sold a fresh, electronic type of Chuixin network into department stores. The reason why electric companies tend to build large and comprehensive platforms is that they have fixed consumer groups. After accumulating certain strength, expands from its specialized domain, embarked on the all-inclusive road.

Many electric dealers sober aware that the improvement of logistics chain is the driving force for the continuous development of the electric business. Therefore, the major giants in the logistics of the hard work, full of potential in the Chinese market to attract a large number of electric operators to improve the logistics chain and network. Electric business platform between the competition, so that finally has evolved into the logistics and supply chain, the market has entered a new platform for the cold chain logistics requirements of the higher field, is in order to not fall in the competition after the people, this is also for the logistics industry to bring the development opportunities.

In the marketing, the electric business is straining all the stops. Among them, the fulfilment of relief and fulfilment of the lottery in the major electric sales promotion Bhing, such as Dangdang full 100 yuan relief 10 yuan, where the 100 yuan to reduce 20 yuan. Taobao annual Singles festival will be introduced in the fulfilment of the lottery promotional activities. These activities originally from the real life of the major shopping malls, especially clothing shopping malls, this kind of marketing has always been able to attract customers eye, has become the major electric dealers have tried the marketing method.

The main consumer of electricity business is young and middle-aged who can accept new things. In response to this consumer group, the network of the overwhelming number of electronic commercial advertising in its low-cost and form to attract a group of young people to join the network to buy the army, electric dealers and the internet giants to promote its brand, and form a good market effect.

Traditional electric business dilemma

Huang Jo in the "out of the electric business dilemma" in-depth analysis of the development of the electric business sector, revealing the traditional electric business difficulties.

After nearly a decade of extraordinary rapid development, the traditional electric business industry into a more stable development period, China's e-commerce industry has made considerable progress. Rising consumer power, the rapid formation of the middle class, the size of the market to attract businesses from around the world, since then we have entered a rapid development of business and services era.

However, in the light of the electric business, we found that the business model of the electric business is identical, the trend of the comprehensive platform of the electric business makes many services overlap, the domestic electricity quotient homogeneity competition tendency intensifies, causes the ferocious price to compete. In the rapid development of the environment, domestic enterprises are always used to overemphasize the expansion of the lack of efficiency from each operation of the spirit. Enterprises do not have sustainable operating capacity, the value created by the short-lived.

In the development of the lack of a foothold in their own conditions and capabilities, one-sided pursuit of scale, the result of the development of the electricity business is hesitant.

The rise of one dollar purchase

In the general pursuit of scale in China, ignoring the premise of innovation, one yuan purchase exploration and innovation, and actively seek new business model, and achieved remarkable results.

One dollar mall to a commodity flat into a number of "equal" sales, each one yuan, when a commodity all "equal" after the sale, by the system rules randomly draw out a lucky person, the lucky person obtains this product.

One yuan can be paid through the net or Third-party payment platform, pay a dollar to get a "mall code." The same item can be purchased multiple times or a multiple purchase, the purchase of "Mall Code" more, the greater the chance of acquiring goods.

"Crowdfunding" translation of foreign language from the word, that is, public financing or mass financing, refers to the form of group buying + pre-order, to raise project funds to the user model. One-dollar mall to learn from this model, a commodity or services in accordance with a single yuan into a number of "Mall code" users as long as the investment of a dollar can get the mall code, when mall code recognition is over, the system will be on the basis of complex calculations to draw a lucky person to get goods or services, so that simple shopping with creative and fun, It also makes it a reality for people to buy expensive goods or services for 1 of dollars.

In a dollar mall all the goods purchased are free distribution, achieved a real 0 postage.

Only a dollar can be purchased to the desirable goods, the breakthrough business model and thoughtful service attitude let one yuan purchase in the electric business industry rapid rise.