How to integrate SEO into the daily work of editors

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Time: September 10
Keynote speaker: [Beijing] Fan Shaohui (281113129)
Topic: Optimization of content in website optimization

Today's topic is how to integrate SEO into the daily work of editors

We are mainly divided into seven parts in the course of speaking in the process, we should not be in the end of the conversation to welcome and everyone to exchange the PAT brick!

This is a courseware that we train for a company editor.

Content optimization to the overall requirements of the site
The importance of editing in website optimization
The naming of Web pages and the design of META tags
Application and copywriting optimization of H1
Common Techniques for Web page optimization
Other factors that affect the effectiveness of Web page optimization
Summary

Mainly according to this process

First, the content optimization of Web pages is based on the structure optimization, code optimization and function optimization.

Only a search engine friendly site can better guide the search spiders come to crawl the content of the site, increase the index efficiency of the site

If you want to give full play to the role of content optimization, the site should first have the function of optimization

The website finally has the Optimized Function module website content page can modify the meta label The description, the key words and so on manually

If the site as a whole lacks optimization, the application of some SEO techniques for editing work can play a very limited role

Second, the importance of Web optimization I believe that everyone should be very clear by optimizing the flow of keywords far less than the content page of a large number of small flow groups of traffic

Good content for Web page optimization is the prerequisite for optimization

The standard of good content is no longer repeated my view is that for a site team to devote the same effort to integration is far more rewarding than the investment of original content

The above things go around and then start to introduce the naming of Web pages and the design of META tags

It's not a simple thing to be able to do for this super simple, naïve problem.

Page title design is an important factor of single page optimization, and it is used to express content to judge a Web page theme content. In the title design of the best title on the topic of the keyword, this can not only help search engine is easy to determine what the theme of a Web page, but also clearly told the user

I once again to this simple question to do a stress that no need to learn the comrades can go out to get some air to smoke a cigarette hehe

1. Each page will have a different title and meta tag, and it will match the content of the page

2.title and meta lengths should be controlled reasonably

The more concise and clearer the title design, the better, try not to exceed 25 characters

But it's a regular statement. I don't think this is the most important thing to think about, as long as it matches the title of a favorite. Especially now the editor of the site in the editorial information to consider the appearance of the page and other factors can not be too long title

Another page description meta tags not more than 100 words

In the description there is no keyword is the stupidest way to do this BC know

Title in a reasonable highlight 1-2 keywords can be, not too much

But I am in practice now generally used to highlight a keyword

In the description of the META tag, the core keyword is reasonable to appear about four times more appropriate

I have written an article can optimize a few key words of the article who want to take a closer look at Google search "an article can optimize a few keywords?"

Below begins to talk about the application of H1 and the optimization of copywriting

We all know the important meaning of H1 in website optimization put the keyword in it as long as the normal habits to write it

H1 must have keywords at the same time don't keyword coherence up to do careful Baidu to find you stubble

But if a website editor does this, it's not going to be easy.

Copywriting optimization:

Layout to be reasonable now the search engine more and more intelligent people do not like to see the messy content search engines do not like

But this layout is not highlighted in front of the search engine

Reasonable control key words in the density of the article in the appropriate time can be used in the Web page with bold, change colors and other prominent keywords

My summary is that as long as the key words do not squeeze in a piece in the article will not have any problems

So the keyword in the article density does not have a% how much of the standard I have the article reached 30% so far no problem

We can talk about this later.

But the effect of the Web page beautiful approach is a little irrational the content is always done to the user to see

Optimization of the site or channel is not high relevance of keywords not only to optimize the keyword to achieve the desired results but also because of the destruction of the overall site's relevance and coordination and reduce the weight of the site

Optimization of web pages in targeted optimization must conform to the strategic plan of the entire website optimization

When the search spider comes to this optimized page, if the site has something new to search for, the spider will also take the new article back.

In addition, if the overall structure of the site has a relatively deep column or article in the article has related words can be added corresponding links

This is the site traffic flow and search spiders in the middle of the site is very useful

Last but not least, the ALT attribute of the picture in the Web page we all know how to add the relevant keywords, but what is the key word?

If an SEO station in the picture attributes Plus "seo" this keyword is of course relevant, but if a few pictures together with the same attribute in the text of the keyword accumulation of the same carefully appear to be punished

Introduced so many content aspects of things and then said back to the quality of the site content or optimization of the basis

The repetition rate is too high the article search engine will not value

All right, that's basically it.

No, it's all plain stuff. This and a company editor to do the training content ppt is not good, please advise more
This article originates from: grass-roots College 20128088 (Zebian admin03)