How to interpret the-feed view of website user experience

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In the current web2.0 era of abundant Internet content, the text is not only the main content we surf the Internet, more powerful network bandwidth brings us wonderful pictures, videos, music, and rich media information.

The traditional community has cultivated our generation's network browsing habits, the longitudinal browsing linear information flow is very good to deduce the time dimension dynamic message, completes in the fixed Width page area to be consistent with the visual field the reading experience, is easier to focus on each content in the feed. Enables users to focus on information and enhance interaction. Like Google Plus's information flow page:

With the continuous enrichment of feed content, especially the image, video and other information gradually become the main social content of the modern community, vertical browsing of the linear feed view does not seem to meet our browsing needs. From the other side of the ocean, the United States hit a waterfall flow, triggering a series of domestic waterfall flow upsurge, this phenomenon is worth us to ponder.

In this era of internet reading, waterfall gives us a new visual experience, Adaptive page layout, rendering a large image of the main feed browsing mode. Break the traditional vertical linear browsing, challenging our visual browsing habits, so that our browsing is no longer restricted to a fixed-width layout. such as Pinterest:

Advantages of this waterfall view:

Tile content, let the display more fully, suitable for quick browsing and screening useful information;

Users do not need manual paging, the page is automatically loaded with scrolling, simplifying user operation;

Random sorting is more suitable for the purpose of browsing the discovery and casual stroll;

Enlarge the effective reading space of the screen;

More suitable for display of specific content (such as pictures, videos).

An advantage naturally exposes a potential disadvantage:

Display content, visually difficult to focus on, each feed visual mutual impact is greater;

Rich content presentation form, decided that it is not suitable for strong interactive experience, more behavior is to see it;

Lack of sense of order, not convenient for the purpose of screening;

In the vertical browsing at the same time need to take into account horizontal content, deviation from user habits;

Too much information to tile out, easy to make users have a sense of exhaustion.

Waterfall Flow has a great advantage, but the disadvantage is particularly obvious, how to balance in the end is what view to express the feed, or need us to do the design of the time to carefully analyze product positioning and content attributes.

In short, the traditional feed view and waterfall Flow view mode, in the user experience seems to have a natural complementarity, each has irreplaceable advantages (traditional feed is more suitable for browsing, waterfall stream feed more suitable for discovery.) )。 If the depth of integration of these advantages can make the user experience better, rather than blindly "with the waterfall flow!"

Visual presentation form needs us to go more exploration, not only to cool more to use, available, reasonable view mode is the premise of good design. Do not blindly follow the trend of the phenomenon, we have the opportunity to walk in front of the trend. Especially when the waterfall is overused today, we should explore some new view forms.