How to invest: the same age entrepreneurs understand the needs

As the founding partner of IDG Capital, Shong now likes to emphasize that IDG is also "a". "I was in 1992 to return to do the venture capital, 1993 to do this fund (IDG), now 21 years, so our fund is also". "Shong this explains IDG's" the "the" the "identity. And this behind, as a venture in China's pedigree, for a long time almost VC synonym of IDG, now in the "group" is very windy. Statistics show that in less than a year, IDG has invested more than 10 "third" entrepreneurs. For the reason of investing heavily in "Shong", the explanation given by the company is that the era of "the" "entrepreneur" has arrived, and investment and support for them is to seize the opportunity and commanding heights of the industry. IDG's investment logic is responsible for the Internet, media and High-tech sectors, IDG Capital partner Li Feng with the young entrepreneurs. "I was called Feng Shu in our" next year ", and at first they didn't know what it was called. "And for these" Li Feng "entrepreneurs, the habit of calling them children. Interestingly, IDG investment "" After the "new" entrepreneurial project face Meng successful brush screen friends circle, Li Feng also with the Times to his micro-letter head "Face Meng" a. In fact, it is the "whenever" investor who has dominated the investment of IDG's "the" founder. 1992-Born "Sing together" founder Yinsan in one year's time to obtain IDG three times investment. And for the investment experience, in Yinsan seems to be quite the natural, "Li Feng meeting in the middle of the time to smoke, I chatted with him, the logic of their own thinking, business model to speak clearly." "We talked about Yinsan for more than 10 minutes. In fact, I only asked him why he did this industry, hope to make what kind of things, he told the matter basically with us from the industry summed up the same truth. At his age he can make this very clear and it is most important to see that the industry is related to the top of the story. Li Feng This explains the quick decision to invest Yinsan. As the great love of the current "Bilibili", the present video-sharing website has been able to gain access to the front of the video website of China. In the view of Bilibili founder Xu Yi, watching the side of the way of the entertainment, catering to the "after" the fun. However, the "whenever" Li Feng the first time to see the video footage, "It is not clear why this thing can fire, full screen are words, images are blocked, in the end is want to see what." "Even though I didn't understand it at first, IDG ultimately decided to invest in Xu Yi," Bilibili. "The service" the consumer, "the" The entrepreneur does the most suitable. Li Feng told the first financial daily reporter. Something out of the capital. Statistics show that China currently has about 200 million "a". This new intergenerational group is rapidly growing into a new force in all walks of life. "The" is the true meaning of the Internet "Aboriginal people ", their interests, ideas, values and consumption behavior by the Internet has been greatly influenced by the sharp style. It is reported that IDG internal production of a "Yan" research report. The IDG capital "", the survey report showed that when "the" gradually into the mainstream society, the work of the crowd, the consumer of the force, only the same age entrepreneurs know what they need. More than 20 years of investment in more than 300 companies, more than 70 listed companies, IDG almost covers all areas of Representative enterprises. This time, Shong wants to show more about the ability of IDG capital. "The challenge for us now is to have more market money, but we want to look at it professionally," he said. "In Shong's view, IDG has experienced rapid development in the past more than 20 years, has also experienced several financial crises, as the fund's companies have successful experience, but also the lessons of failure." Successful experience is the easiest to share, and the real entrepreneur we have to share the lessons of failure. In fact, "money is too easy" is now the investor for the entrepreneurial team, especially the "group" entrepreneurial team's biggest concern. After all, getting VCs is the first step in March, and there are a lot of things to do in the future. However, the reason for too much of an investment must be well versed in the heart, in Shong view, a good investor identity more like a coach. "It's also important for us to learn now, and we are also learning from" the students, and we are understanding what they are doing, "he said.