How to investigate the network marketing market and target users

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Everyone knows the importance of fighting a ready battle. Although online business than offline entity business starting point and cost are lower, but need to pay a lot of time, energy is not less. If there is no sufficient investigation of the network marketing market and competitors blindly follow up, the probability of success is greatly reduced. Light loss of money, heavy loss of confidence, both we do not want to see. For online marketers, the ultimate goal of market and competitor surveys is to avoid entering the market.

To get the final answer, we have to answer the following questions with clear and definite answers: 1. Where is the target market, 2, the market demand, 3 product profit margin is 4, the target population whether there is demand and the intensity of demand desire; 5, the target population is mainly through what channels to buy products; Competitors have what, 7, competitors have no network marketing and use of what gimmick marketing; 8, expected profits and workload compared to whether it is worth. These questions can be answered by a market survey based on the internet. Online market research is more specific to network marketing than traditional market research. Online market research mainly from two aspects: one is to investigate the network marketing market, but to investigate competitors. Today Qian Yushan SEO Tutorial Network on the first to say the network marketing and target users of the survey.

The most intuitive online market demand survey is to search the search engine for the number of keyword search industry. The more times the keyword is searched, the greater the market demand. So how do you know how many times product keywords are searched? There are a lot of tools that we can use.

1, Google adwords keyword input keywords, Google will show us its related to the Ethylene keyword, including their at different times by the amount of search, competition and so on. These data represent the user's focus on the product and market needs.

2, Google clicks on the estimation tool input keywords, he will tell us The Advertiser bid ranked in a position, will produce the expected number of clicks and expected advertising costs. The expected number of clicks also represents the user's attention and market demand, because the number of clicks and search volumes is positively correlated.

3, Baidu Index If the user more is facing the domestic words, that according to Chinese habits, the use of Baidu search most people, so Baidu Index is the most valuable reference. Baidu index can also show the user's attention and media attention, and the form of dynamic graph display, we can enter several different related keywords, for intuitive comparison. And more importantly, Baidu Index can show attention to the user's occupation, age, region and gender, which is very reference value.

4, forums and blogs and so on, we can also directly to relevant forums or blog search related keywords, to see what the user is discussing what topic, what is the evaluation of similar products, as well as what needs to be resolved and so on. We can also post surveys or solicit posts directly in these places, for example, ask users to talk about the product view, what needs to improve the idea, can withstand the price and so on, to know the forum and blog active in a large number of insightful users, they are we can not ignore the survey object.

5, the site polling survey on their own website to design a more scientific choice of questionnaire survey, look at visitors to the site itself, the product itself or other aspects of the ratio, but also conducive to continuous improvement of products or sites to meet the needs of users; Such voting activities can also be done in other web forums, free of charge can be.

6, Product trial due to the advent of new products for a short time can not get a good reputation, we can also borrow force for investigation. And some large-scale web site cooperation, product trial. One can be based on product browsing number and application trial number to see the proportion of visitors interested in the product, but also can be based on the feedback after the trial more accurate to see the user needs and the quality of the product itself, this is better to do is Taobao trial channel.

Today, Qian Yushan from these 6 aspects of how to investigate the network marketing market and target users, on the investigation of competitors, due to space limitations, given below. This article by http://www.0551xy.com Webmaster Original, starting in Qian Yushan SEO tutorial network.