It's 09 to start doing internet marketing. I was still in college. During the university, it was the information management major, which was a bit more obsessive than the database. is to soak up on the internet. At that time the favorite or go to Baidu search things, also do not know why click in to see the information they need, now understand: that is Baidu bidding. Okay, a little episode. Happy Black Horse (klhm.net) began today's topic-' How the new people into the network marketing team-how to build a network marketing team? '
A few days of the topic is relatively large, happy Black Horse as a network marketing has two years of experience in terms of people, or have certain qualifications. Roughly divided into two categories: a kind of situation is the company has a network marketing department or team, you just go into the building blocks. The second category is that the company has no network marketing department or no network marketing team. The first time to write such an article, I hope you can actively comment.
I. Positioning oneself in the role of the Network marketing team
This is the case for new entrants into a company that already has a network marketing department or team. Happy Dark Horse to the new couple of suggestions are:
1. Clear the role and position of network marketing in company marketing
You need to be clear about the status of network marketing? If it is an E-commerce company, then Network Marketing is one of the core departments. If it is another type of company, network marketing is likely to be just a subsidiary role. However, the company also divided size. The big company is the auxiliary department also has a huge network marketing team. And for a small business, then network marketing is likely only one or two people. This time the network marketing team is not to build a team. But with the Internet the date is strong. Now a person to do online marketing is also a catch. There will be more and more companies that choose to outsource some aspects of network marketing. Whether it's outsourced to an online marketing company or an individual. Have a problem figuring out their role. Only clear the direction of the company, can locate the role of network marketing and status. And their role and status. Do your job.
2, clear Network marketing team's work flow
Do a good job of network marketing, in fact, also need a set of standardized flow of planning, implementation, assessment, supervision. How to be a company's network marketing team and have ready-made processes. The new man has to do is to understand and implement. In the process of unclear or questionable place, to the first time to put forward their own ideas, in the team to discuss the line.
After the process is clear, network marketing can walk on the road normally, otherwise it is to be wasted, for the new person, has the network marketing team, for the company is a great loss. Happy Black Horse In the initial network marketing work made such a low-level error. Network Marketing so-called marketing department, in addition to the necessary drug evaluation link performance, brand marketing results, sales evaluation is also a lot of network marketing team to face the problem. The new people in the network marketing team to do is how to make network marketing not in the company decline. Not clear the assessment process, just immersed in the business, will only let the network marketing department fade out of the company's structural system.
Second, the Network marketing team is Bupobri Department
This is a big problem of network marketing. The network marketing team has become a necessary department for most companies. Do a good job of network marketing, first company operation joined the network Marketing system. If you don't have an online marketing team or just just set up a network marketing team. Then there are a few points to note:
1. Staffing
According to the network marketing role of the row configuration. Submit to personnel and other related departments and start to build, optimize the network marketing team. How much is the right thing to do? What are the outsourced content? What are the company's existing network resources? The company's budget and so on will be included in the company's network marketing team staffing considerations.
2, Network marketing Team System establishment
Personnel to recruit, or training. Then the network marketing departments related to the improvement of the system seems very important. This can be the personnel department to make, but this is not in contact with the network marketing personnel will appear very difficult. The Happy Dark Horse (klhm.net) contacts the company some is by the network Marketing department to manipulate your system, then submits to the personnel or general manager prior discussion. Of course, in Baidu Library, beans can also search the Network marketing team or department components and systems and other related documents. can also take over directly modify, approve, implement.
3, the Network marketing team "Bupobri"
Internet marketing seems to be important to companies in the 21 world. But it's not about buying a company to keep the network marketing team until the end. The Network Marketing department or team also has its own lifecycle. Network Marketing can promote the development of the company, can not promote the development of the company is broken. "Bupobri" applies to the Network marketing department. Always pay attention to the charge, always pay attention to the company's new ideas, always pay attention to industry trends. Network Marketing can develop well. Network marketing personnel also need to face the transformation. This question will be discussed later. Network marketing team's survival problem solved, only to prove the value of network marketing.
Article Author: Happy Dark Horse
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