How to judge keyword Optimization difficulty degree?

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Introduction: Seoer in the selection of keywords, only understand the keyword optimization difficult degree, can be customized optimization program. Small waves to judge the difficulty of the key words in general from six aspects to consider, everyone in the Web site planning keyword, you can refer to these six aspects.

How to judge keyword Optimization difficulty degree?

I. through Baidu Index.

Generally speaking, the bigger the Baidu index word, the more difficult the optimization. Baidu Index said keyword search times, the more the number of searches to indicate the greater the demand, and the greater the demand for the word competition is more intense. Of course, there are exceptions, such as hot news, sudden hot events, these words in the index within a few days to soar to thousands of or tens of thousands of, but does not mean that their competition is very large, as shown.

Baidu Hot Topic and search the list, traffic stations through these topics can get a lot of traffic

Second, Baidu number of bids

The more the number of Baidu bid, said the word competition is greater, of course, not quite so, there are some unpopular words bidding number is also very much. Last Sunday a friend came to play with me, and he talked about his business, he said he is ready to do Baidu bidding, and specifically to do those relatively unpopular words, his reason is the low price, spend a little money can be ranked home, why so much effort to do optimization! When I search some product keywords in Baidu, This can happen.

Ps: Xiao Lang now thinking is that free is not the best, and sometimes spend some money to do things better. In addition, I asked a lot of friends, they all said that some competitive bidding words, do optimize the ranking does not go (Baidu intentionally?)

Third, the number of Baidu search results.

Baidu search results, the more the number of relative optimization is more difficult, the number of search results to show that the word related to the more pages, our web page competitors, the more difficult to optimize. For example, I search network promotion and Dongguan network to promote the number of results, such as figure. We can generally judge that network promotion is more difficult to optimize than Dongguan network promotion

Dongguan Network Promotion Search page number

Network Promotion Search Page number

Four, the first three pages of independent domain names and large web sites level two directory

When searching for a keyword, if the first three pages of a stand-alone website or a large website topic, two level of the number of directories, indicating the difficulty of keyword optimization, large web sites and two-level directory, two-class domain name weight than our small web site, the weight of the home is higher, so the difficulty of judging the key words can not only see the number of independent domain names.

Baidu Search Cosmetics, the first page in addition to Baidu's own products, most of the large sites are two domain names and directories, our small Web site is not competitive.

The degree of optimization of the website.

Sometimes even if the first page is all independent domain name, can not indicate the difficulty of keyword optimization, we can see how these site optimization, if these sites do not do optimization or optimization effect is not good enough, if you have confidence in your own optimization technology, then you can surpass them. But some sites seem to be optimized to do very poorly, but their site traffic is very large, the weight is very high you also compete with them, such sites are generally large brand sites or their site has unique content, can catch a lot of traffic.

Title, description matching degree.

In search of a keyword, see the title and description of the match, if the exact number of matches, it means that the keyword competition is very large, if most sites are participle situation, then the difficulty of this keyword is generally not too difficult. For example, search Dongguan network company:

Dongguan Network company This word has a lot of not exactly match, that is to say the match degree is not high

We are in the analysis of keyword optimization of the degree of difficulty, not only to see a certain aspect, but also need to synthesize other factors to the comprehensive judgment, as the second to 5th inside said, is not the more bidding or optimization to do good keyword competition must be very intense. In addition, if there are additional users can leave a message.

This article source: Xiao Lang blog http://xiaolang8.com