How to judge the difficulty of keyword optimization

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Today for you to share a topic on the Website keyword optimization, I think a lot of SEO optimization friends do not know if the SEO service quotes, in fact, this depends on the keywords you do the degree of competition, business value, difficult degree, and so on, so how to determine the difficulty of keyword optimization? The following author to do a simple and comprehensive analysis.

First: Analysis of Baidu Index

A keyword is hot, can be reflected through the Baidu index. Under normal circumstances, the higher the Baidu index, the greater the difficulty of optimization. Baidu index response to a keyword search heat, high index, Response search volume, then do the word optimization of many people. Competitive nature is also more intense, keyword optimization on the difficulty is relatively large.

Second: Baidu search results in the number of first-level domain names

First-level domain name of the highest weight, if the number of domain name, it is the word of the keyword to promote the number of sites. It is conceivable that this keyword optimization is more difficult. According to this analysis, if the top-level domain names and portals do more. That also indicates that the keyword optimization is difficult. Because the portal site and top-level domain names are relatively high weight!

Third: Number of keyword search results

This is a basic parameter, reflects the heat of a keyword, the more relevant pages to explain the hot keyword. First we should analyze this keyword. Enter this keyword in Baidu, and then see how many of the results shown are related. The more difficult it is to display, the greater the difficulty. But not necessarily! For example, some words, just hot, do not many people, but the search for more people, naturally, Baidu Index high.

Four: Look at the update time of the snapshot of the Web page.

Review the relevant site update frequency and update cycle in the keyword search results, this factor will affect our optimization cycle. Those who update frequently low key words to us more opportunities.

Five: Analysis of the best keywords ranked competitor website

Analysis of competitors, can be from its external link number, reverse link quality, keyword density, snapshot, internal chain optimization, domain name registration time and other factors to judge. If the number of sites retrieved from the top of the chain is large, the number of backlinks, high quality, keyword density reasonable (about 2% to 8%), snapshot update fast, the chain optimization, the domain name registration time early, then, this competitor's website optimization better, that optimization to the front, the difficulty of optimization is relatively large. For Google optimization, the number of outside the chain directly determines the size of our optimization, if it is more than thousands of outside the chain of sites in front of the site, that beyond the difficulty is relatively large.

Sixth: Check the match between the keyword and the webpage

Sometimes ranked good site, key words in the home page matching program is not high, this situation, the difficulty of optimization is smaller, but generally speaking, the weight of the search engine in the heavy, and at times a page on the top of a new station domain name the weight of the home.

Seventh: Participate in Baidu bidding site number.

Baidu bid, is true gold and silver, money and money contest. A keyword, someone to do the bidding, indicating that it exists commercial value, can bring benefits to the corporate website. The more the number of bids, the more competitive the keyword. Corresponding keyword optimization is relatively difficult.

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