How to judge the difficulty of the key words to be optimized

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What is a key word? keyword refers to the purchase of customers in search engines to find your products, there may be used to search the word, that is, you want to rank it to the major search engines by the former position of the word, do optimization, for the selection of key words is very important, If you pick the right key word layout strategy can be said to be in the optimization process will be more effort, here first, not from the conversion rate of discussion, only from the key words of the optimization of the difficulty of discussion, the following introduction to some of the key words difficult to determine the method.

First, the use of third-party tools (such as webmaster tools or love station tools) directly query the index of key words, according to the index size to judge the difficulty of key words, usually the key words below 300 index is conducive to optimization, 300-800 index key words more difficult to optimize, more than 800 of the key words are difficult to optimize, but everyone knows, The index can cheat, sometimes the index does not reflect the difficulty of a key word, then we should synthesize some other factors to judge it.

Second, copy the key words to Baidu search box from the number of collected to judge, 1 million of the following is usually easy to optimize the key words, this kind of key words in general can also be said to be the long tail key words, usually there is no index, such as inkjet printer This key word to define, Then the corresponding UV flat inkjet printer is easy to optimize the key words, 1 million-3 million key words are easier to optimize the key words, 3 million-8 million is soft and difficult to optimize the key words, more than 8 million of the key words is difficult to optimize the key words, This figure is roughly the same as the first Third-party tool's Baidu Index analysis data.

Third, copy key words to Baidu search box from the price of the number to judge, if a key word is very hot, it must be a price, this is inevitable, if some key words through the tool query index is very high, but you do not find a search when the price of the site, the index is certainly untrue.

Four, copy key words to Baidu search box from the top of the number of domain names to judge, as we all know, a net weight of the highest part of course is the home page, the top-level domain name part, everyone in the layout of the key division is generally the core of the first page cloth, and then the column layout of the core of the key words, article page or product page layout long Tail keyword , so when you search for a key word if not all of the top-level participation in the rankings, if there is a large number of internal pages, then choose such a key word to optimize is also possible.

V, copy key words to Baidu search box from the number of enterprises to judge, General company to do the key division are the company's corporate station to participate in the rankings, the number of enterprises can also judge the difficulty of the key words, if you search for a key word, search out the results, found very few enterprises stand, or say no, The results are a number of third-party sites such as classified information sites, business-to-business websites and so on, so the word is relatively easy to optimize, in other words, these words are basically no one optimized, so basically you are a optimization on the home page, but since the people do not optimize, you alone to optimize, I don't know if it's worth anything, in general, there should be no, unless you are very special industry, some words although you query index is not high, and some even 100 of the index did not, but you turn several pages are independent enterprise station, such a word optimization is also more difficult.

There is a relationship between the listed, so you choose to judge when you must consider comprehensively, all-round comparison, so that you can achieve a multiplier effect.

This article from Shanghai Wan Digital Technology Co., Ltd., UV Inkjet printer: http://docan.net/A5 starter