How to judge the good and bad of a product manager

I've probably seen a bad product manager. For example, Mingyuan, designed Baidu Bar and Encyclopedia of these two heavyweight products, but I did not see these product design process, objectively speaking, I do not know what is a powerful product manager.

Since my limited experience can not be competent to comment on product Manager This important task, then come to the perceptual say I appreciate and dislike product manager type, right when I so-called good and bad.

Appreciating: Understanding the soul of a product

I appreciate the imaginative product managers of the Baidu, Mingyuan and Dongbao, who can be counted as such. They can tell a lot of reasons no matter what they decide, and it makes me feel very objective and very essential. The best thing about them is that they can classify the movements of a series of products, and let me feel the logic and purpose of these things, the shape of the scattered God. No matter how effective they are in actual execution, this understanding of the soul of the product makes me very appreciative.

The goal of sticking to things

I originally felt that the goal of doing things is to do the basic requirements of products, and then surprised to find I was wrong. Products in the process of design is very easy to be affected by their own interests and out of the direction, such as the design of a two-phase function to make the first phase of the function to avoid weaknesses, doing to forget the original goal, into the second phase and two, even for personal product taste and free play. In Baidu can do so many product managers, short-term and long-term goals can be scheduled to do, but after leaving Baidu did not see such a product manager.

Appreciate: Stand on the user's point of view

Product managers often do not represent users, because the user's personality interest is too broad, not so easy to represent. But if the product manager is the most enthusiastic user, and have a keen sense of smell to tap the potential user needs, that is the best, which can be regarded as the highest point of view of the user. A slight degradation is a product manager who understands the mood of the user, who will understand the real needs through data and research, although it is not as outstanding as the former, but it is a reliable product designed to be at least wrong.

Disgusted: to fall into the details

Some product managers are particularly fond of designing cool little details that are not only fun but also tangled up in these details. The worst thing about this product manager is that they don't care whether the project is alive or dead, they would rather throw a watermelon pick sesame to meet their personal interests, they also usually do not consciously, think that excellence is the most valuable product manager quality, despise all opponents.

Disgust: Always say "This is a simple realization"

Some product Manager by the technical origin, perhaps is before the product manager's oppression, oneself becomes this role always takes the technology to realize the difficulty in advance, the difficult demand cuts off, even does not mention. This product manager is I think should immediately expel, they in addition to become the product of the poison does not have any merit, according to this kind of idea makes the thing user experience good that is out of the ghost. Unfortunately, it seems that many product managers are technical origins, but also have this problem, but also think that doing is a good thing to help the technical students, do not know that they make a garbage product this is the technical classmate hard work the biggest harm.

Excessive belief in iterative trial-error

Internet products pay attention to fast, many iterations, and constantly try the wrong. Some product managers use iterations and trial-and-error as sword, as a reason to cut corners in the product design phase. Please, to try and make mistakes, you must first think about the direction. Try again, technology development students of time and user resources is not everyone's mouse, too divergent thinking in addition to wasting time to harm users can have what good. The most fatal thing is-some product managers will be because of the test error is really no matter what the next step of the product development! Oh, my God, can you apply for a direct dismissal of someone like that?

Aversion: Superstition the so-called product feeling

Just like the Chinese medicine pulse will tell you what the lack of qi and blood, in which there is no certain method, some just vague experience and feeling. Product managers sometimes like Chinese medicine, only to see the appearance (what PV AH differs visitors AH), and then imagine the problem with the imagination, and finally came to some conclusions design some perfunctory and even harmful product improvement (like most of Chinese medicine is a placebo, many toxic side effects). They are often proud of their feelings, especially those who seriously analyze the data, perhaps they all claim to be gifted with a different talent. The most disgusting is their attitude, in the face of my layman will say "with my product feeling, should do so" and so on, make me speechless. Wake up, genius.

Conclusion

The purpose of writing this article is to save the product managers who don't see their own problems. I hope my own words will make them more aware of their problems and develop in a good way.