How to judge the promotion effect of the corporate website

In the Internet has gradually become the mainstream media, companies have realized the importance of network promotion, but the measure of the effectiveness of the promotion of the network is still confused: our business in the network promotion, how can we see the effect? Think of the effectiveness of the promotion of business networks should mainly be judged from the following aspects:

First, the search engine brand

Search engine brand, simply put, is the search engine search company or product name information obtained. Empathy from the customer's point of view. When our clients are interested in working with us, we first understand the strengths and qualifications of our company. Search through the search engine company and product name, look at the reaction of the Internet is the most direct way. So we have to make a good search engine brand. Allow customers to pay attention to us when we can understand the vivid image of our business, all kinds of corporate information, and product selling and so on. We must learn to create a good reputation for ourselves.

The development of network marketing is definitely not just the development of network communication technology. More important is the marketing principle of flexible use in the network. In the era of attention economy, Internet users generally fatigued. In the past, webmasters simply did not know how to promote their products. So in doing business network promotion process, the most important thing is to use differentiated marketing methods. Reflects the unique value of the brand, ultimately determining the success or failure of network promotion.

Second, marketing-oriented business website

With the development of network economy. Many businesses have realized. Having a corporate website does not equal the door to e-commerce. But the first step on the long road to network marketing. Liu Yu saw a lot to do with Baidu bidding promotion of corporate website. After entering the site gives the overall feeling very poor, including the page style and function of the plate design, people immediately lose sight of the second look at the impulse. Use industry terms to describe the site is not sticky, unable to retain customers. Such a website. Even get a high exposure, but only on their own brand image has a negative impact. And can not play a role in promoting sales. And Internet marketing contrary to the purpose.

How do we measure the quality of an enterprise website? The most responsive user response Through professional traffic access system, we can further understand some of the detailed access information on the corporate website, such as the overall page views, the current online traffic, the website Overall visits and so on. If these access data is accurate, then the Web site promotion effect, you can measure by the traffic. However, visitors do not always buy or use an enterprise's products or services at once, the key of which is whether a visitor is a potential customer of the enterprise. With the improvement of the overall quality of Internet users. Internet marketing technology threshold has been getting lower and lower. So we must make our own content, and then to show to others.

Third, corporate brand network exposure

The combination of the Internet and the real world is getting closer and closer. Simply use "virtual society" to describe the network, is not enough to highlight the importance of the network. "Astronomical smoke Director" sacked, Wong Lo Kat successful community marketing. Are caught the eye of Internet users, causing widespread concern, have enough exposure, and ultimately only affect the outcome of the event. As a corporate propaganda. The same is true. Former owners and many Internet investment business for traffic concern, but also for this reason. The personalized needs of the network become more apparent, in addition to the search engine navigation guidance. Advanced netizens also have their own specialized community. Companies can seize the opportunity to catch the eyes of potential customers in many people's communities, but also one of the criteria for the success of online marketing.

Successful Internet marketing will make many Internet users inadvertently found and noticed the brand and information, but there is no anti-advertising. In the Yee promotion advocate: With meticulous planning and creativity to implant your brand concept in the hearts of Internet users, technical means is just a tool to implement. We should not unduly devote ourselves to the tools and lose the more important cultural and spiritual forces. Only in this way can we go further and further on the road of network promotion. Only to be able to promote the network to bring more real value for the enterprise.

For the role of network promotion and effectiveness of the current stage is still difficult to use all the straightforward data to represent. More difficult to directly linked with the sales and profits of enterprises, because the successful business marketing is divided into many links. Internet promotion is only part of it. Sales staff's service quality, corporate marketing agencies more determined the success or failure of marketing activities. However, we can judge by straightforwardness the effect of corporate network promotion.

Liu Yu believes that the enterprise network marketing can be a positive and healthy development. More depends on our network promotion agencies themselves can work hard to improve their quality, do not just for the immediate interest, are doing a hammer sale. However, the current market environment is a wide range of Internet marketing agencies quite a mixed bag. As a result, CCTV reported that the Internet PR industry was described as "Internet navy" and "cybercrime." Marketing needs innovative tools. And positive public relations activities. Zhong Ye promotion is committed to positive and positive network PR promotion activities. Also looking forward to our industry system can be more robust, the relevant laws more perfect.

Liu Yu with the majority of SME customers wish our friends: In this new era of Internet marketing, have a good corporate website, not only has a beautiful page, user-friendly features, but also should be a good corporate website Network promotion, so that everyone can learn more about the company's products or services, so that corporate websites stand out in the vast network.

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