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This is a very good article, which prompts us to look for backlinks when we should pay attention to what, is not God knows, but it seems very reasonable.
The first thing to look at the other side of the page quality, affected by the following factors:
1, Inbound and outbound link relationships
2, Whether a page is considered a expert page for the theme
3, Page rank
4, Whether a page appears in a directory listing, like DMOZ
Then look at the relevance. We all know that the other side of the page and its own page of the stronger the better, the search engine is how to judge? Search engine to see the text of each other's pages and the relevance of your page. The other page so many words, search engine key to see where the text? Three places-title text, h text and your link text. These words are called reputation keyphrase, each has its own scope, as detailed in the original English. Title text weight greater than H text, h text weight greater than the link text.
When the search engine is ranking your keywords, the reputation keyphrase text on the other side of the page works for the link that points to you in its scope. the keyword that is searched and this reputation keyphrase text correlation is stronger the better.
When evaluating relevance, it is of course to look at the keywords that are searched in the reputation keyphrase text, if there is a search for the keyword in the reputation keyphrase text density and position. The higher the density the better, the better the position.
In short, in the study of the other side of the relevance of the page, focus on the other page of the title text, H1 words in the keywords, these keywords are best your page keywords, these keywords repeat the more the better, the more the more the better, these keywords the better. As for your link text, it is completely in your grasp, there is no doubt to put on your page keyword.
From: it read www.dooba.cn