How to lay out a site's advertising position

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When your site has a certain content and traffic, when your site has a certain fixed users, for most of the personal webmaster, advertising is still the most important way to profit. There are usually two kinds of ads on the website, the first one is advertising alliance ads, such as Google ads and Baidu ads, and the other is the sale of the length of the packet advertising bit. No matter what form, in the determination of advertising before the webmaster must first find out which location of the site page is the best advertising location, is the so-called best place to contribute to the ads. So, let's say which areas are best advertised for the site page:

First of all, the best location for advertising is different from the Web page, depending on the content. Second, when determining the advertising position, please consider some of the aspects of the problem:

What is the purpose of the user visiting my website?

What do users do when they browse a specific Web page?

Where can the user's attention be concentrated?

How can ads be integrated into this area without interfering with the user?

How do you keep your Web page look crisp, tidy, and compelling?

We need to know that for a site page, some locations are always more likely to attract viewers ' attention than others, and advertising in those locations is easier to achieve. Here's a picture of the picture below, with a page layout sample to illustrate the ideal location. The color is fading from dark orange (best effect) to light yellow (worst effect). Where other conditions are the same, the ads that are visible on the page without scrolling are better than the positions below. Often, ads close to rich content and navigation flags work better because users notice these areas of the page.

Although this map is useful as a guide to advertising positions, I think that a webmaster with a lot of experience and insight into the user's habits is not necessary to lay out the ads in the layout of the map, we should first consider the user when determining the advertising position. Consider the behavior of Web surfers on different pages, and where our pages are most useful to visitors. When you make these analyses, then advertise the layout, which is an excellent optimizer.

For example, an ad that is placed directly below the end of the edit content is easy to achieve when users often focus on a page that reads an article. After reading, users often ask themselves, "What do we do next?" And if you put some ads in these places that are relevant to the content of the Web, the results will be good because the ads are very targeted.